Betsy K. Robertson
Director of Digital & Print Communications
Office Location: 530 University Ave
BA, Shippensburg University
Robertson is responsible for the strategic focus and day-to-day management of the university’s digital and print publications and news service activities. This work involves coordination and synergy between print, online and Web communications, as well as media relations efforts, to build relationships with key audiences and enhance Susquehanna University's reputation. She oversees recruitment and advancement communications, manages numerous publications projects from across campus, and ensures consistent use of key messaging and quality control of communications.
Robertson previously served Susquehanna as director of communications from 1990 to 2006. She led a comprehensive public relations program to support primarily student recruitment and fundraising goals, and to enhance institutional reputation. From 2007 to 2011, she operated Robertson Public Relations, providing marketing strategies and communications support to businesses, institutions and organizations.
Robertson began her career in the Reagan White House in 1981, serving all eight years—the latter five as Deputy Press Secretary to First Lady Nancy Reagan. She worked closely with the White House Press Corps, and other media in promoting the First Lady’s activities, particularly her anti-drug abuse campaign. She traveled throughout the U.S. and overseas as a member of the advance team to plan and execute scores of public events that garnered widespread, positive media coverage of the First Lady's programs and interests. In 1989, Robertson served six months as director of public and consumer affairs for the U.S. Department of Transportation’s National Highway Traffic Safety Administration, before coming to Susquehanna University.
Her work has most recently been recognized with awards from the Central Pennsylvania chapter of the Public Relations Society of America and CUPRAP–The Association of Communicators in Education. In spring 2014, she received CUPRAP's Don Hale Award in recognition of exemplary dedication and service, significantly advancing the organization's efforts on behalf of higher education communications.