SU Communications Projects Earn Honor Among Industry’s Best
Susquehanna’s Office of University Communications has won eight awards this year for excellence in institutional communications, including four top honors. In February, the Council for Advancement and Support of Education (CASE) honored Susquehanna with four Accolade Awards in the CASE District II regional competition, the largest of the council’s eight districts. CASE is the largest association for advancement professionals at higher education institutions and independent schools.
Projects produced by University Communications won in the following categories of the CASE competition: the gold award for Web Site Institutional Home Page, part of the university’s comprehensive site redesign that debuted in August 2009; a gold award for Best Article, for the story “From the Brink: Danielle Keener MacGuire Takes Back the Night,” written by Gerald Cohen, associate vice president for communications, for the Spring 2009 issue of Susquehanna Currents magazine; a silver award for Recruitment Search Publications/Miscellaneous Fliers and Brochures, for the Susquehanna University Desktop Wisdom “flip book”; and a bronze award for Student Recruitment Packages, for the university’s main recruitment pieces, including the viewbook, a save-the-date postcard and rack cards describing school majors.
“It is very gratifying to receive recognition from the professionals who are best positioned to critically evaluate communications from an internal and external perspective,” says Sara Kirkland, executive vice president for administration and planning at Susquehanna. “To be recognized for design and writing, in print and electronically, is a special tribute to the versatility of the University Communications team.”
University Communications also earned four “CUPPIE” awards in March from the Association of Communicators in Education (CUPRAP) in its third annual competition. The CUPPIES recognize creative excellence in marketing and communications in education.
Two gold CUPPIES went to Susquehanna one in the Electronic Media/Web Site category for the comprehensive Web site redesign, and one in the Print/Viewbook category for its primary recruitment publication, “Designed to Serve.” A bronze award in the Feature Article category went to Cohen’s “From the Brink” article. In the PR/Media Relations Campaign category, another bronze went to Susquehanna’s Global Opportunities media package, which included a news release, an article in Susquehanna Currents magazine, rack cards and a Web video promoting the school’s new cross-cultural study-away program.
“This year’s awards, on top of last year’s, suggest we’re heading in the right direction,” Cohen says. “In some categories we competed against and bested such fine institutions as Princeton, Johns Hopkins, Rutgers and others. Our Board of Trustees set a goal several years ago to spread the word that this institution is a great place to receive an education. The efforts of the communications staff have been directed at fulfilling the board’s goal, and I think we are seeing evidence that the hard work is paying off.”
Contributing writers to The ‘Grove section are Karen Jones, assistant director of media relations, and Heather Cobun ‘10, a communications and political science major from Eldersburg, Md.