The Ties That Bind
Embracing Susquehanna for a Lifetime
EDITOR’S NOTE: The university has identified a goal of strengthening connections with and between alumni as a significant priority during the next several years. Ron Cohen, vice president for university relations since 2000 and a member of the Susquehanna staff since 1991, oversees alumni relations and fund-raising programs and offers his thoughts on the topic of alumni engagement in this article.
How much value are you getting out of your Susquehanna degree?
IT'S NOT A TRICK QUESTION. Regardless of what you paid for your college tuition, the sticker price for a student who graduated in 2010 was about $120,000 over a four-year period, excluding room and board. While most students receive some form of financial aid, the $120,000 nevertheless represents the market value of a Susquehanna degree. In other words, your degree is appreciating over time. How many things do you own—or will you own during your lifetime—that are worth that much? Your home, your career, your investment portfolio? People usually give ongoing and significant attention to these items, including investing more in order to maintain or improve their financial status and living standards.
So how can Susquehanna graduates ensure that the $120,000 investment they have made continues to increase in value? They can’t do it alone, but a few are already committed to the notion of “Susquehanna for a lifetime,” a movement that engages alumni in the activities and initiatives of the university and connects them to one another and the university community at large. And to the extent thousands more might also choose to participate, the likelihood of an ever-increasing return on investment for all SU graduates is pretty certain. Here’s how, and why.