Management

Marketing

Marketing involves managing the interface between an organization and its customers, by determining their needs and behaviors, and delivering need-satisfying value to them while meeting the organization’s goals. Marketing has a fundamental role in virtually all business decisions and in directing the efforts of customer-driven organizations. Marketing is essential not only to retailers, wholesalers and manufacturers, but also to attorneys, accountants, museums, hospitals, colleges, the performing arts, and political action groups.

The marketing emphasis courses include

  • Marketing Research
  • Consumer Behavior
  • Marketing Strategy and Management
  • Topics in Marketing
  • Retailing

For more information about the marketing emphasis, contact Associate Professor of Management Paul Dion, Ph.D.



Course Catalog

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