Management

Faculty & Staff

Photo of Amresh Kumar, Ph.D.

Amresh Kumar, Ph.D.
Assistant Professor of Marketing
Phone: 570-372-4514
Email: kumar@susqu.edu
Office Location: Apfelbaum Hall - Rm 311

Academic Credentials:
PHD, SUNY College Buffalo
MS, University of Pune
BS, University of Pune

Kumar’s research focuses on consumers’ revealed performance in “timing” the market. He has developed several operational metrics to estimate consumer performance. He believes typical data generated from retailers’ loyalty card programs can be used to gain powerful insights that are relevant not only in the context of “marketing dashboard” metrics connected to retailers’ strategies, but also in terms of better understanding of retail market dynamics in academic research. He teaches courses in consumer behavior, principles of marketing and special topics on marketing.

Courses:

  • MGMT-280 Marketing
  • MGMT-382 Consumer Behavior
  • MGMT-501 Independent Study
  • MGMT-503 Business Internship


Course Catalog

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