Creative Services Manager
New York City
What kind of work are you doing?
I work for ESPN in Manhattan, doing creative project management for various sports across the board. I work with our in-house design and marketing teams on a wide range of assignments, from simple online banners to branding an entire event like the ESPYs or the X-Games. I don't get the chance to design very much anymore — instead I typically work with designers brainstorming about what we want to do and ideas that we feel will be successful. I then deal directly with the sports marketing groups and present them with the creative options.
What is the best thing about being a designer?
The best part about being a designer is the problem solving aspect of each project, and having creative input in something that millions and millions of people all over the world will see. As a designer you have the ability to provide your clients with something they really need. Being able to develop the visuals for a product or brand is what makes this profession so exciting.
How did the graphic design program at SU prepare you for the real world?
In several ways — most important would be time management skills. In every job that I’ve had, time management and speed is crucial. I work in an extremely fast paced environment, and without appropriate preparation, I would be quickly overwhelmed. Now I know — the infamous Susquehanna design program speed problems actually do serve a purpose!
What are your favorite memories of the graphic design program at SU?
The best memories are just of my group of classmates. All the critiques, classes, and hours in the Mac Studio created a tight group of young designers who were there to help each other. We all wanted to see each other succeed and do great work. It wasn't just about making yourself better, but also helping everyone around you achieve their goals.
What advice do you have for someone choosing a college design program?
My most important piece of advice would be to select a school and design program that matches your goals, and will do everything they can to help you achieve them. What kind of designer do you want to be? Some people are really attracted to the big schools, but then realize they don't get the same level of attention they would at a smaller school— in a small, intense program like the one at Susquehanna, no student slips through the cracks. A smaller setting gives you a chance to develop a relationship with your professors and classmates. It all depends on what type of person you are and what aspects of the program appeal to you.