COMM:221 Corporate Communications.

Overview of the development, principles and practices of corporate communications and principles of message design. Includes case studies and corporate simulations. 4 SH.

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      • Strategic Communications Emphasis
        • COMM:211 Public Relations.
        • COMM:217 Principles of Advertising.
        • COMM:221 Corporate Communications.
        • COMM:223 Corporate Communications Writing.
        • COMM:314 Public Relations Writing and Campaigns.
        • COMM:317 Print and Web Advertising.
        • COMM:318 Integrated Marketing Communications.
        • COMM:321 Crisis Management.
        • COMM:323 Computer Design Skills.
        • COMM:371 Broadcast Advertising: Writing and Practices.
        • COMM:411 Public Relations/Corporate Communications Management.
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