MGMT:435 Entrepreneurial Venture Strategy and Economic Growth.
This course inquires how successful entrepreneurs create economic wealth through innovation and great ideas. Core discussions will focus on the foundations of entrepreneurial paradigms and strategies that help entrepreneurial ventures to sustain competitiveness and enhance their contribution to economic growth and innovations. Students will learn and retain a demonstrable knowledge in entrepreneurial marketing paradigms, strategies and policies that are needed to manage successful entrepreneurial ventures. Moreover, course discussion topics will help students to understand the important role of entrepreneurship in achieving the better, the new, the breakthrough and the yet unchallenged innovation, creativity and opportunity. Prerequisites: ECON:201 and MGMT:280. 4 SH.