MGMT:481 Advertising Management.

A theoretical and experiential examination of the communications process in marketing. Emphasizes the advertising dimension of the marketing mix. Requires understanding of the marketing process and consumer behavior to develop an advertising plan. Prerequisite: MGMT:280. 4 SH.

Contents

• Academic Calendar
• Elements of a Susquehanna Education
• Schools
• Majors and Minors
• Courses of Study
  • Accounting and Information Systems
  • Art
  • Asian Studies
  • Biology
  • Chemistry
  • Communications
  • Computer Science
  • Diversity Studies
  • Earth and Environmental Sciences
  • Ecology
  • Economics, B.A.
  • Economics, B.S.
  • Education
  • English and Creative Writing
  • Film Studies
  • Health Care Studies
  • History
  • Honors Program
  • International Studies
  • Jewish Studies
  • Legal Studies
  • Management
    • Management Faculty
    • Business Administration Studies
    • Management Courses
      • MGMT:102 Global Business Perspectives.
      • MGMT:133 British Theatre.
      • MGMT:202 Business Statistics.
      • MGMT:203 Quantitative Methods for Business and Economic Decisions.
      • MGMT:250 Introductory Topics in Business.
      • MGMT:280 Marketing.
      • MGMT:301 London Program Reflection Course.
      • MGMT:318 Integrated Marketing Communications.
      • MGMT:330 Small Business and Entrepreneurship: Theory, Practice, and Concept.
      • MGMT:340 Corporate Financial Management.
      • MGMT:342 Investment Analysis.
      • MGMT:344 Financial Institutions and Markets.
      • MGMT:345 International Financial Management.
      • MGMT:350 International Business.
      • MGMT:351 Seminar in European Business Operations.
      • MGMT:360 Management and Organizational Behavior.
      • MGMT:361 Human Resource Management.
      • MGMT:362 Employment Law.
      • MGMT:363 Employee and Labor Relations.
      • MGMT:369 Values, Ethics, and the Good Life.
      • MGMT:381 Marketing Research.
      • MGMT:382 Consumer Behavior.
      • MGMT:384 Retailing.
      • MGMT:390 Operations Management.
      • MGMT:400 Business Policy and Strategy.
      • MGMT:404 Business and Social Responsibility.
      • MGMT:433 New Venture Start-up and Financing.
      • MGMT:434 Entrepreneurial Experience.
      • MGMT:435 Entrepreneurial Venture Strategy and Economic Growth.
      • MGMT:441 Advanced Corporate Financial Management.
      • MGMT:442 Portfolio Management.
      • MGMT:443 Applied Investments and Security Analysis.
      • MGMT:444 Applied Institutional Investment Management.
      • MGMT:446 Topics in Finance.
      • MGMT:461 Projects in Human Resource Management.
      • MGMT:462 Human Resource Planning.
      • MGMT:464 Compensation Structure Design.
      • MGMT:465 Performance Management.
      • MGMT:466 Negotiations.
      • MGMT:467 Topics in Management.
      • MGMT:468 Women in Organizations.
      • MGMT:481 Advertising Management.
      • MGMT:485 Marketing Strategy and Management.
      • MGMT:486 Topics in Marketing.
      • MGMT:501 Independent Study.
      • MGMT:502 Senior Research.
      • MGMT:503 Business Internship.
      • OFFS:PERUCLT Peruvian Culture and Society.
  • Mathematics
  • Modern Languages
  • Music
  • Philosophy
  • Physics
  • Political Science
  • Psychology
  • Religion
  • Sociology and Anthropology
  • Theatre
  • Women’s Studies
  • Special Programs
• Academic Policies and Regulations
• Campus Life, Student Services and Facilities
• Admission to Susquehanna
• Costs and Financial Aid
• Directories

Catalog Links

• Catalog Home
• Alphabetical Index
• Site Map