MGMT:485 Marketing Strategy and Management.

A case method capstone course for the marketing emphasis, applying marketing functions to real-world situations. Integrates knowledge from previous courses in marketing, management, accounting and finance as applied to market planning. Prerequisites: MGMT:382 and MGMT:381. 2 SH.

Contents

• Academic Calendar
• Elements of a Susquehanna Education
• Schools
• Majors and Minors
• Courses of Study
  • Accounting and Information Systems
  • Art
  • Asian Studies
  • Biology
  • Chemistry
  • Communications
  • Computer Science
  • Diversity Studies
  • Earth and Environmental Sciences
  • Ecology
  • Economics, B.A.
  • Economics, B.S.
  • Education
  • English and Creative Writing
  • Film Studies
  • Health Care Studies
  • History
  • Honors Program
  • International Studies
  • Jewish Studies
  • Legal Studies
  • Management
    • Management Faculty
    • Business Administration Studies
    • Management Courses
      • MGMT:102 Global Business Perspectives.
      • MGMT:133 British Theatre.
      • MGMT:202 Business Statistics.
      • MGMT:203 Quantitative Methods for Business and Economic Decisions.
      • MGMT:250 Introductory Topics in Business.
      • MGMT:280 Marketing.
      • MGMT:301 London Program Reflection Course.
      • MGMT:318 Integrated Marketing Communications.
      • MGMT:330 Small Business and Entrepreneurship: Theory, Practice, and Concept.
      • MGMT:340 Corporate Financial Management.
      • MGMT:342 Investment Analysis.
      • MGMT:344 Financial Institutions and Markets.
      • MGMT:345 International Financial Management.
      • MGMT:350 International Business.
      • MGMT:351 Seminar in European Business Operations.
      • MGMT:360 Management and Organizational Behavior.
      • MGMT:361 Human Resource Management.
      • MGMT:362 Employment Law.
      • MGMT:363 Employee and Labor Relations.
      • MGMT:369 Values, Ethics, and the Good Life.
      • MGMT:381 Marketing Research.
      • MGMT:382 Consumer Behavior.
      • MGMT:384 Retailing.
      • MGMT:390 Operations Management.
      • MGMT:400 Business Policy and Strategy.
      • MGMT:404 Business and Social Responsibility.
      • MGMT:433 New Venture Start-up and Financing.
      • MGMT:434 Entrepreneurial Experience.
      • MGMT:435 Entrepreneurial Venture Strategy and Economic Growth.
      • MGMT:441 Advanced Corporate Financial Management.
      • MGMT:442 Portfolio Management.
      • MGMT:443 Applied Investments and Security Analysis.
      • MGMT:444 Applied Institutional Investment Management.
      • MGMT:446 Topics in Finance.
      • MGMT:461 Projects in Human Resource Management.
      • MGMT:462 Human Resource Planning.
      • MGMT:464 Compensation Structure Design.
      • MGMT:465 Performance Management.
      • MGMT:466 Negotiations.
      • MGMT:467 Topics in Management.
      • MGMT:468 Women in Organizations.
      • MGMT:481 Advertising Management.
      • MGMT:485 Marketing Strategy and Management.
      • MGMT:486 Topics in Marketing.
      • MGMT:501 Independent Study.
      • MGMT:502 Senior Research.
      • MGMT:503 Business Internship.
      • OFFS:PERUCLT Peruvian Culture and Society.
  • Mathematics
  • Modern Languages
  • Music
  • Philosophy
  • Physics
  • Political Science
  • Psychology
  • Religion
  • Sociology and Anthropology
  • Theatre
  • Women’s Studies
  • Special Programs
• Academic Policies and Regulations
• Campus Life, Student Services and Facilities
• Admission to Susquehanna
• Costs and Financial Aid
• Directories

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