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September 27, 2013
Vol. 55 No. 4

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Pa. embraces new style

The West Coast has been brought over to the East.
Millie Boutique and Jewelry Bar opened its doors this past Monday to the public in downtown Northumberland.
After being inspired by the fashion scene in California and a trend-setting grandmother, a group of women decided to open a store available for women and girls around the Northumberland area that had decent prices.
Millie promises on their website that they carry a variety of styles for every age group, and that girls will be able to find an outfit at a reasonable price. As stated on its website, "Everything at Millie is under $50 - and all jewelry is under $20."
In addition to clothing and jewelry, the store also carries a variety of natural soy candles, body lotions and homemade organic soaps.
Crystal Reed, an owner of the shop as well as the senior administrative assistant to the dean of the School of Arts and Sciences, said that Millie opened on Sept. 23 and had a great turnout. The store plans to have an official grand opening celebration; however, a date has not yet been released.
Reed also said that the boutique was named after her grandmother, Millie Showers.
"She knew how to rock a neck scarf before scarves were even popular," Reed said. "That lady knew how to dress for her shape, how to pull together an outfit and how to accessorize for every occasion. The best part? She taught us all of her tricks. That's why we are so confident we can help everyone leave our boutique feeling really incredible about themselves."
There is also a great deal of influence from California, where Reed said she and her family spent a lot of time shopping.
"We noticed fashion starts there. Not to say that Californians are one step ahead of us, it is just easier for Californians to access high fashion," Reed said. "So, we decided it's about time to bring that forward-thinking fashion to Northumberland."
The boutique's staff includes a variety of individuals with experience in the retail industry. The list includes a bridal shop owner and a former manager of a separate retailer.
As stated on its website, "No more running out of town to find a cute outfit, trendy jewelry or an epic gift."
Added to the boutique's successful opening are the many fans on the store's Facebook page who are excited to have a clothing store in Northumberland.
At the end of the day, the store is focused on pleasing customers and making them feel good about shopping.
"Millie is a friendly but chic boutique," Reed said. "We want everyone to leave feeling epic about themselves. Our store is a place where women can come, put on a cute outfit, experiment with accessories and feel great about how they look. Beauty comes from within, so when you look good, you feel good."
Millie is currently open to the public, located on 212 Front St. in Northumberland.

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