Publications
Journal
Articles
Rousu, M.C. and J.F. Thrasher. (2012). "Demand Reduction from Plain and
Pictorial Cigarette Warning Labels: Evidence from Experimental Auctions." Forthcoming at Applied Economic Perspectives and Policy.
Smith, M., M. Rousu, and P. Dion.� (2012). "Internet Poker: A Structural Equations
Analysis of Motivations and Outcomes." Forthcoming at the Journal of
Gambling Issues.
Corrigan,
J., A. Drichoutis, J. Lusk, R. Nayga,
and M. Rousu. (2012). "Repeated Rounds
with Price Feedback in Experimental Auction Valuation: An Adversarial
Collaboration." American Journal of Agricultural Economics,
94 (1), Pages 97-115.
Colson, G.,
W.E. Huffman, and M. Rousu (2011). "Improving the Nutrient Content of Food through Genetic Modification:
Evidence from Experimental Auctions on Consumer Acceptance." Journal
of Agricultural and Resource Economics, 36(2), Pages 343-364.
Rousu, M., J.
Nonnemaker, and M. Farrelly
(2011). "The Value of Countermarketing Information to Smokers: Evidence from
Field Auctions." Journal of Agricultural and Applied Economics. 43 (4), Pages
607-620.
Thrasher, J.F., M. Rousu, D. Hammond, A. Navarro, and J.R.Corrigan. (2011). "Estimating the impact of Food and Drug Administration regulation of cigarette package warning labels and the added impact of plain packaging: Evidence from experimental auctions among adult smokers" Health Policy, 102 (1), Pages 41-48.
Rousu, M. and
S. Baublitz (2011). "Does Perceived Unfairness Affect Charitable Giving?� Evidence from the Dictator Game." Journal
of Socio-Economics 40, Pages 364-367.
Corrigan, J.
and M. Rousu (2011). "Are Experimental
Auctions Demand Revealing when Values are Affiliated?" American
Journal of Agricultural Economics, 93 (2), Pages 514-520.
Rousu, M. and
M. Smith. (2010). "What makes a winning
poker player? Evidence from Online Poker."
Gaming Law Review and Economics,
14 (9), Pages 677-683.
Colson, G., J. Corrigan, and M. Rousu (2010). "The Impact of Perceived Prices on Demand: Evidence from Experimental Auctions." Journal of Agricultural and Food Industrial Organization. 8.
Rousu, M. and J. Lusk (2009). "Valuing Information on GM Foods in a WTA market: What Information is Most Valuable?" Agbioforum, 12,
Corrigan, J.
and M. Rousu (2008). "Testing
Whether Field Auction Experiments are Demand Revealing in Practice." Journal of Agriculture and Resource Economics,
33, Pages 290-301.� **This article was awarded the JARE Outstanding Journal Article award
by the Western Agricultural Economics Association.**
Rousu,
M. (2008). "Run or Pass? A Football Play-Calling Experiment to Illustrate the Mixed Strategy Nash
Equilibrium." Journal of Business Education. 9, Pages 79-89.
Rousu, M. and
J. Corrigan.� (2008). "Consumer Preferences for Fair Trade Foods:
Implications for Trade Policy." Choices.�
23 (2).� http://www.choicesmagazine.org/magazine/article.php?article=22�
Rousu, M. and J. Corrigan (2008). "Estimating the Welfare Loss to Consumers when Food Labels do not Adequately Inform: An Application to Fair Trade Certification." Journal of Agricultural & Food Industrial Organization, 6.
Rousu, M., R.
Beach, and J. Corrigan.� (2008). "The Effects of Selling Complements and
Substitutes on Consumer Willingness to Pay: Evidence from Laboratory
Experiments." Canadian Journal of Agricultural Economics, 56, Pages 179-194.�
Lusk, J.L.,
C. Alexander, and M. Rousu.� (2007). "Designing Experimental Auctions for
Marketing Research: The Effect of Values, Distributions, and Mechanisms on
Incentives for Truthful Bidding." Review of Marketing Science, 5, http://www.bepress.com/romsjournal/vol5/iss1/art3
Thrasher,
J.F., M. Rousu, R. Ocampo-Anaya, LM Reynales-Shigematsu, B. Allen, E Arillo-Santill�n, M.
Hern�ndez-�vila.� (2007) "Estimating the Impact of Graphic Warning Labels on Cigarette Packs: The Auction Method." Addictive Behaviors,
32, Pages 2916-2925.
Rousu,
M., W.E. Huffman, J.F. Shogren, and A. Tegene.� (2007).� "Effects and Value of verifiable information
in a controversial market: Evidence from lab auctions of genetically modified
food." Economic Inquiry, 45, Pages 409-432.
Huffman, W.
E., M. Rousu, J. F. Shogren, and A. Tegene. (2007). "The Effects of Prior Beliefs and Learning
on Consumers' Acceptance of Genetically Modified Foods." Journal
of Economic Behavior and Organization, 63, Pages 193-206.
Monchuk, D., M. Rousu, J. Shogren, J. Nonnemaker, and K. Kosa. (2007). "Decomposing the Value of Cigarettes Using Experimental Auctions." Nicotine
and Tobacco Research, 9, January, Pages 93-99.
Rousu, M. and
J. F. Shogren. (2006).� "Valuing Conflicting
Public Information about a New Technology: The Case of Irradiated Foods." Journal
of Agricultural and Resource Economics, 31, December, Pages 642-652.
Corrigan, J.
and M. Rousu. (2006). "Posted Prices and Bid Affiliation: Evidence
from Experimental Auctions." American Journal of Agricultural Economics,
88, November, Pages 1078-1090.
Corrigan, J.
and M. Rousu. (2006). "The Effect of Initial Endowments in
Experimental Auctions." American Journal of Agricultural Economics,
87, May, Pages 448-457.
Rousu, M., D. Monchuk, J. Shogren, and K. Kosa. (2005). "Consumer Willingness to Pay for "Second-Generation" Genetically Modified Products and the Role of Marketing Information" Journal of Agricultural and Applied Economics, 37, December, Pages 647-657.
Rousu, M. and
K. Kosa. (2005) "Allowing Options in Experimental Auctions." Applied
Economics Letters, 12, October, Pages 817-821.
Rousu,
M. (2005). "European Consumers' Willingness to Pay for
Huffman, W. E., M. Rousu, J. F. Shogren,
and A. Tegene. (2004). "Who do Consumers Trust
for Information on Genetically Modified Foods: Economics of Trust
Formation." American
Journal of Agricultural Economics, 86, December, Pages
1222-1229.
Huffman, W. E., M. Rousu, J. F. Shogren,
and A. Tegene. (2004). "Consumers' Resistance to
Genetically Modified Foods in the
Rousu,
M., W.E. Huffman, J.F. Shogren, and A. Tegene. (2004). "Are United States Consumers Tolerant of
Genetically Modified foods?" Review of Agricultural Economics, 26,
February, Pages 19-31.
Rousu, M., W. E. Huffman, J. F. Shogren,
and A. Tegene. (2004). "Estimating the Public
Value of Conflicting Information: The Case of Genetically Modified Foods." Land
Economics, 80, February, Pages 125-135.
Huffman, W. E., M. Rousu, J.F. Shogren, and A. Tegene. (2003). "The Public Good Value of Information from Agribusinesses on Genetically Modified Foods." American Journal of Agricultural Economics, 85, December, Pages 1309-1315.
Huffman,
W.E., J.F. Shogren, M. Rousu, and A. Tegene. (2003). "Consumer Willingness to pay for Genetically Modified Food Labels in a
Market with Diverse Information: Evidence from Experimental Auctions." Journal
of Agricultural and Resource Economics, 28, December, Pages 481-502.
Brown,
R and M. Rousu. (1998). "Out of State Tuition Rates and Enrollment
Patterns." South Dakota Business Review 56, June, Pages 1, 4-8.
Book Chapters, Technical Reports,
and Non-Technical Articles
Rousu,
M. (2011).� "Benefits of School Vouchers
Outweigh the Negative Aspects." The Patriot News (Harrisburg).� February 8, 2011.� Also published in The Daily Item on January 26, 2011 under title: "An Economist�s
View of School Choice Funding.�
Rousu,
M. (2009).� "Exploring Benefits and Costs
of Boscov�s Plan." The Daily Item.� January 4,
2009.
Lusk,
J.L. and M. Rousu.� (2007). "Market Price
Endogeneity and Accuracy of Value Elicitation
Mechanisms." Using Experimental Methods in Environmental and Resource
Economics.� Edited by J. List.� Edward Elger
Publishing.� Pages 20-40
Huffman,
W.E. and M. Rousu (2006). "Consumer Attitudes and Market Resistance to Biotech
Products." Regulating Agricultural Biotechnology: Economics and Policy.� Edited by R.E. Just, J.M. Alston, and D. Zilberman.� Springer
Publishers.� Pages 201-225.�
Rousu,
M.� (2006).� "Should online poker be illegal?" The
Daily Item.� August 5, 2006.
Huffman,
W.E., M. Rousu, J.F. Shogren, and A. Tegene.� (2004).� "The Welfare Effects of Implementing
Mandatory GM Labelling in the
Tegene, A., W. Huffman, M.
Rousu, and J. Shogren.� (2003).�
"The Effects of Information on Consumer Demand for Biotech Foods:
Evidence from Experimental Auctions."
ERS Research Brief, Technical Bulletin Number 1903.� March.
Rousu, M. and
Wallace E. Huffman.� "GM Food Labeling
Policies of the U.S. and Its Trading Partners."