Consensus Approach

and cultural references create the entire basis for marketing the Heritage Area to visitors.  Additionally, by claiming that Sullivan’s March through Pennsylvania is “the story that everyone should hear,” they place heavy emphasis on specific historical episodes.

Take the High Road!

The PA Route 6 Web site and other marketing materials are heavily laden with the Consensus Approach toward history.  Full of both written and visual references to the “Keystone State’s historic treasures and scenic places,”  “cultural performances and holiday traditions,” even so far as a 5-day itinerary delineating “Authentic America.” 

“What is more American than a hearty breakfast at one of Pennsylvania's historic diners?” asks the PA Route 6 Web site.  These patriotic key words