Marketing and Advertising

        Along the Revolutionary River
Pennsylvania - State of IndependenceAssemblyroom in Independence HallAssemblyroom in Independence Hall

“The Schuylkill River and Perkiomen Creek are shown as providing linkages related to multiple heritage topics. Thus the Schuylkill River/trail system in particular can function as a central, organizing “spine” that ties together sites and experiences throughout the heritage area.” (SRHA Planning Alternatives Plan)

*This basic idea grew into,

“The Revolutionary River”.

 

 

“Nearly 10% of Pennsylvania's population relies on the Schuylkill River for all or part of their water.”

Text Box: THE REVOLUTIONARY RIVER Text Box: All attractions and activities on the SRHA Web site are advertised as people, places, and events, that played a significant role in the American, Industrial, and Environmental Revolutions. Thematically, there is nothing missing from the Schuylkill River Heritage Area’s pitch. The SRHA Web site uses many catchy phrases that promote the “Revolutionary" theme of the area, but with every catchy phrase there is an example that ties the rhetoric together with tangible history. Such examples include: Pottsgrove Manor: Industrial / American Revolution Ironmaster, merchant, and founder of Pottstown, John Potts, was appointed Justice of the Peace and Judge on the Philadelphia County Court of Common Pleas. Although only a house, The property is marketed as a physical link to the roots of Pennsylvania’s government during the American Revolution and the home of a great American industrialist. Bartram’s Garden: Environmental Revolution A 45-acre park containing America's oldest botanical garden and the restored historic home of America's first botanist, John Bartram. Marketed as America’s first garden and first real attempt at the study of botany in the United States.

Although the Schuylkill River Heritage Area