Many graphics (photographs, drawings, illustrations)
Main purpose is to entertain or present news
Articles are written for the general public
Articles are written by a member of the editorial staff or a freelance writer
Articles are usually short, and written in simple language
Sources are seldom cited
Examples:
Time
Newsweek
Reader's Digest
Sports Illustrated
SCHOLARLY
Issued quarterly or bimonthly
The following words are often in the title: "quarterly", "journal",
"review", "annals"
Published by a university, a professional society or association, such as the American
Chemical Society or American Psychological Association
Serious looking
Many graphs, charts, diagrams and statistics
Articles are written by a scholar in the field or by someone who has done research in
the field
Sources are ALWAYS cited in either footnotes or bibliographies
Main purpose is to report on original research or experimentation
Examples:
Journal of the American Chemical Society
Quarterly Review of Biology
Review of Economic Studies
Annals of Mathematics
TRADE
The key word is industry
Main purpose is to present news and research about the industry
Many advertisements for people with an interest in a particular industry
Geared toward the audience with prior knowledge of that industry
Usually published by a reporting branch of the industry
Examples:
Mix
Textile World
Advertising Age
Electronic Media
OPINION
Contains articles on a wide variety of topics, written from the point of view of a
particular group, like a religious group, political group or environmental group.