Title - 0 10123

WQSU-FM To Benefit From “Recycling the Non-Recyclable.”

Sept. 29, 2008

SELINSGROVE, (Pa.) – 88.9 WQSU-FM The PULSE recently supplemented their fundraising efforts with TerraCycle's free Upcycling Brigade Programs. The station is collecting foil-lined energy bar and granola bar wrappers, drink pouches and cookie packaging, which TerraCycle upcycles into eco-friendly products from the waste. WQSU receives a donation of two cents for every piece of packaging collected. “One of WQSU's goals was to join the university in decreasing our environmental footprint, so our participation in such an eco-friendly fundraiser is very exciting for the station,” Lisa Molendini, WQSU promotions director, said. “It's a win-win situation. The station is raising funds while helping to keep non-recyclable packaging out of our nation's already overflowing landfills, and raising awareness about environmental issues in the process.”

The programs are part of TerraCycle's Sponsored Waste movement in which socially responsible companies like Capri Sun, CLIF BAR and Balance Bar provide funding for TerraCycle to collect and reuse their packaging. The Brigades are designed to reduce the amount of non-recyclable packaging going into landfills while educating people about the benefits of reusing waste materials. The collected materials will be reused in various ways to create various items including tote bags, pencil cases, umbrellas, shower curtains and more. Many of these items are already available at Target and OfficeMax and other fine retailers nationwide.

To help with the station's collection efforts, anyone may save their juice pouches, cookie packaging, and foil-lined bar wrappers and drop them off at the WQSU office located in the lower level of SU's Degenstein Campus Center. Donations may also be mailed to the station at 514 University Avenue, Selinsgrove, Pa., 17870.

A donation for each item collected will be made to WQSU-FM as a result of their brigade efforts. The radio voice of Susquehanna University, WQSU is operated by SU's students, faculty and staff, as well as community volunteers. This educational, nonprofit facility is operated under the supervision of Susquehanna University's Department of Communications. The 12,000-watt stereo station can be heard at a 70-mile radius, making it the third most powerful college radio station in Pennsylvania.

Contact: Gerald Cohen
570-372-4119

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