SU Names New Executive Director of Communications
September 12, 2007
SELINSGROVE, (Pa.) – Gerald S. Cohen will join the Susquehanna University community on September 17 as executive director of communications. Cohen fills the leadership position in the university's Office of Communications left vacant by Betsy Robertson, who resigned in January after 17 years in the post to pursue new career opportunities. Jane Daly Seaberg has held the position on an interim basis until now. She will continue working at Susquehanna planning events for the university's upcoming sesquicentennial.
Cohen comes to Susquehanna from the Reconstructionist Rabbinical College in Wyncote, Pa., a graduate institution that trains students for the rabbinate. As director of public affairs, Cohen led the communications and marketing team in the creation of nationally recognized materials, including a student admissions video that won first place this year in an international competition sponsored by the Council for the Advancement and Support of Education (CASE).
Prior to joining the college, Cohen owned and operated a communications consulting firm for 13 years. The firm's client list included colleges and universities, independent schools, national foundations, federal agencies, professional associations and corporations. These included Wellesley College , the Charles Stewart Mott Foundation, the American Federation of Teachers, the U.S. Department of Education, the Pan American Health Organization, the National Council of Jewish Women, and the Merck Institute for Science Education.
Cohen also worked as a journalist, covering national and regional stories as a Washington correspondent for the Chronicle Publishing Co., parent company of the San Francisco Chronicle, with special assignments in the Persian Gulf and at the historic 1990 Superpower Summit. In addition, he was a statehouse reporter for the Worcester Telegram & Gazette, the third largest newspaper group in Massachusetts. There he covered such special assignments as the presidential campaign of Gov. Michael Dukakis and the 1986 Challenger space shuttle disaster.
“We are pleased to have been able to attract someone with Gerry's depth of experience and record of success in all facets of contemporary communications. He will make a great addition to the Susquehanna team,” said Sara Kirkland, executive vice president for administration and planning.
Cohen holds a master's degree in journalism from Northwestern University’s Medill School of Journalism and a bachelor's degree from Northwestern. He is a member of CASE, and the College and University Public Relations Association of Pennsylvania.
At Susquehanna, Cohen will serve as a member of the president's senior staff and as a primary spokesperson for the university. He will be responsible for implementing an institutional branding campaign, collaborating on strategies to enhance admissions recruiting activities, facilitating marketing of the university's capital campaign and promoting its sesquicentennial celebration.
Contact: Victoria Kidd