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Susquehanna University Teaches High Schoolers “Hands-On” Entrepreneurship

July 2, 2009

SELINSGROVE – More than 30 high school students from around the country will attend Susquehanna University’s 19th annual Leadership Institute for Entrepreneurship (LIFE) July 12 through 18. The week-long event, open to students entering grades 10 through 12, is a “hands-on” introduction to entrepreneurial decision-making and success.

Sponsored in part by Toyota USA, LIFE provides students with a once-in-a-lifetime leadership experience. While staying on campus, participants work in teams to start and run their own businesses in a simulated entrepreneurial setting. The week includes lessons in finance, banking, stock and bond markets, sales, advertising and global trade issues. Students also learn to handle the successes and challenges that any new business can bring.

In between formal presentations, a tour of the Harley-Davidson plant in York and instruction in dining etiquette, students will relax with an ice cream social, a talent show, and visits to Knoebels Amusement Resort in Elysburg and Hersheypark in Hershey.

LIFE faculty and staff include Leann Mischel, assistant professor of management at Susquehanna, who coordinates the entrepreneurial simulation, and George Cravitz, a member of Susquehanna's education department who serves as LIFE administrative coordinator and advisor to the university's "Students in Free Enterprise" program. Also on hand to lend expertise is this year’s guest entrepreneur-in-residence, Thomas Houck, founder of Heritage Business Consulting in Palm Beach Gardens, Fla. Participants are assisted further by Susquehanna University students, who return to campus as volunteers.

“The institute was a life-changing experience,” said David Foster, an alumnus of the LIFE program who is now a rising junior at Susquehanna. “Just knowing that I contributed to and participated in such a great program was definitely the highlight of my summer. The experience made my decision to choose Susquehanna [for undergraduate studies] an easy one,” said Foster.

Founded in 1858, Susquehanna University is a national liberal arts college that prepares students for achievement, leadership and service in a diverse, interconnected world. Academic excellence, study away and service learning, student-faculty collaboration, and rich opportunities for creative and personal growth are hallmarks of a Susquehanna University education. Susquehanna students come from 30 states and 12 countries, and more than 90 percent of them find jobs or pursue graduate study within six months of graduation. The university is located in central Pennsylvania, in the town of Selinsgrove, along the banks of the scenic Susquehanna River and about three hours from major East Coast cultural, financial and recreational centers. 

Contact: Karen Jones

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