Susquehanna Design Students Claim ADDY Honors
March 26, 2010
SELINSGROVE—Susquehanna University graphic design students won 12 of 14 awards presented, including Best of Show, at the Greater Frederick Advertising Federation Student ADDY Awards held March 11 at the Weinberg Center for the Arts in Frederick, Md. The annual ADDYs competition recognizes creative excellence in advertising by both students and professionals.
Susquehanna junior Steve Scales, of Sparta, N.J., was awarded the Best of Show prize, including a check for $500, and a Gold ADDY award for his poster design for a theatrical production of “The Diary of Anne Frank.”
“The judges loved the simple design and how beautifully it communicated the concept,” said Mark Fertig, associate professor of art. Scales took home a second Gold ADDY for his “Cloud Nine Beer” package design.
Other Susquehanna students who won Gold awards included the following:
Megan Meckley, a junior, of Dover, Pa.
Will Mellor, a junior, of Wallingford, Pa.
Josh Schott, a junior, of Drums, Pa.
SU students who won Silver awards include the following:
Caleb Heisey, a junior, of Newport, Pa.
James MacWhirter, a senior, of Katonah, N.Y.
Jonathan Pierotti, a senior, of Hazelton, Pa.
Jessica Rubenstein, a junior, of Bloomsburg, Pa.
Corinne Woodward, a junior, of Shrewsbury, N.J.
Entries are evaluated by a panel of five nationally recognized advertising design professionals. This is the sixth year in a row that SU graphic design students have dominated the ADDY competition, Fertig said. “The reason we do so well is that our program is focused primarily on solving the design problem instead of simply making the project ‘look good,’ ” he said. “We really concentrate on generating successful pieces of visual communication that are rooted in ideas, with visuals that reinforce the concept, instead of the other way around. Our focus on intellectualizing the design process adds an additional, and important, layer of meaning to our work that judges tend to really respond to.”
Susquehanna alumna Tracy Brauner, who graduated last year, won two Gold and one Silver ADDY in the professional competition for materials she designed for the ADDY committee, soliciting entries for the awards. Brauner produced her winning work in the illustration, poster and collateral categories while a senior at SU, inspiring her clients to submit the materials on her behalf. Juror Bill Gardner, of Gardner Design in Wichita, Kan., honored Brauner’s poster with the Judge's Choice Award.
Founded in 1858, Susquehanna University is a national liberal arts college that prepares students for achievement, leadership and service in a diverse, interconnected world. Academic excellence, study away and service learning, student-faculty collaboration, and rich opportunities for creative and personal growth are hallmarks of a Susquehanna University education. Susquehanna students come from 36 states and 13 countries, and more than 90 percent of them find jobs or pursue graduate study within six months of graduation. The university is located in central Pennsylvania, in the town of Selinsgrove, along the banks of the scenic Susquehanna River and about three hours from major East Coast cultural, financial and recreational centers. For more information, visit www.susqu.edu.
Karen M. Jones