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Documentary About Susquehanna Graduate Airs on WVIA-TV

Published on September 24, 2012

WVIA-TV documentary about the late Charles "Rusty" Flack, a Susquehanna UniversityRusty Flack alumnus and CEO of Diamond Consolidated Industries in Wyoming, Pa., will air Sept. 24 at 7 p.m. Encore presentations of the program will air Sept. 27 at 9 p.m. and Sept. 30 at 3 p.m.

Titled “Rusty Flack: Doing the Right Thing,” the program memorializes the successful business executive with a humble heart through the remembrances of colleagues and friends who knew him best.

“Rusty was a guy who found his way up through a family business and faced as a very, very young man, extraordinary responsibility, given the early loss of his own father,” said L. Jay Lemons, president of Susquehanna University. Flack was a 1976 Susquehanna alumnus and husband to university trustee Kathi Flack. Two of their children also graduated from Susquehanna.

Although Flack became head of the fourth-generation, family-owned business in 1979, just a few years after his graduation from college, he once noted that he was not a pampered protégé.

As a teenager, he had worked in the factory as a janitor and then went on to working on machinery. Following college, the microeconomics major returned to the company. Working with his brother, Harold, Flack grew the business to become North America’s leading and largest perforator of metals and other materials.

His commitment and tireless service to northeastern Pennsylvania and the entire Commonwealth resulted in significant contributions that enriched the lives of many.

“I found that just amazing that he had all of those traits, that I would call, of a great leader,” said Kip Nygren, president of Wyoming Seminary, where Flack served as chair of the board of directors. “Rusty had an ability not only to see the glass half full; it was usually two-thirds full. And he knew where to get the rest of the water to fill it up.”

David Simpson, current CEO of Diamond Consolidated Industries, recalled, “He had this knack in the toughest of times, when the economy was at its worst, to convince us that we were right where we needed to be. He would say to me, ‘Davey, we’re not here to come in second place.’”

Flack passed away in the late spring of 2011 at the age of 56. At the request of and with the assistance of friends, WVIA asked people who knew him best to speak on air of what he meant to the region. A trailer of the film may be viewed at www.youtube.com/watch?v=laUF-FjO4uM&feature=youtu.be.


Betsy Robertson


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