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The Office of Public Relations produces tip sheets for news media with current story ideas. Listed below are some topics about which Susquehanna faculty can provide expert comment. For additional information, please contact Betsy Robertson, 570-372-4119. Please be sure to consult the SU Source Guide for additional topics.

Spring Semester, 2002

Missile Defense: 3/02
E-Mail In, Phone Out: 3/02
Afghan Casualties: 3/02
Scholarships: 2/02
Tax Errors: 2/02
Entrepreneurship: 1/02
Effective Meetings: 1/02

Fall Semester, 2001

Holiday Shopping: 12/01
Star Mystery: 12/01
Year-End Tax Tips: 12/01
Informed Electorate: 11/01
Turkey Tales: 11/01
Security: 10/01
Educational Testing: 10/01
China: 10/01
Middle Management Woes: 09/01
Economic Slump: 09/01
Bicycle Security: 08/01

MISSILE DEFENSE: Deciding the future of the national missile defense is one of the most pressing issues confronting the Bush administration and Congress, says Antonin Rusek, associate professor of economics. "Today, the U.S. and its NATO allies cannot be challenged in a traditional way. But with modern technology increasingly available, asymmetric challenges become more threatening. Those include cyber attacks and use of weapons of mass destruction - both nuclear and biological," he says. A global missile defense would greatly restrict adversarial opportunity by removing the ability for long- and medium-range delivery of nuclear and biological agents anywhere in the world.
CONTACT: Antonin Rusek, associate professor of economics, (570) 372-4182 or
rusek@susqu.edu. 03/02

E-MAIL IN, PHONE OUT: Increasingly, prospective college students are climbing aboard the information superhighway for communicating, says Chris Markle, director of admissions. "A number of students have told me they don't use the phone anymore. They use instant messaging instead," he says. Indeed, some 85 percent of prospective students gave an e-mail address as their preferred means of correspondence.
CONTACT: Chris Markle, director of admissions, (570) 372-4425 or
marklec@susqu.edu. 03/02

AFGHAN CASUALTIES: In the war on terror, American casualties should be mourned, but so should every Afghan civilian, says Jeffrey Whitman, associate professor of philosophy and military ethicist who taught at West Point. It doesn't serve U.S. interest "to commit a whole bunch of casualties against civilian targets. Because then the terrorists can turn and point to us, and say, see, you are no better than us. And that's really what this fight is all about. It's about, actually, attaining the moral high ground."
CONTACT: Jeffrey Whitman, associate professor of philosophy, (570) 372-4168 or
whitman@susqu.edu. 03/02

SCHOLARSHIPS: High school students around the country are finalizing college scholarship applications. Some may require interviews and Pamela White, dean of academic services, suggests in addition to basics - like appropriate dress and arriving on time - that applicants do their "homework to find out about the college or organization that is offering the scholarship so that your interviewer will find you knowledgeable." Applicants, too, should be prepared to ask a question or two to demonstrate interest and, if an essay is required, "students might be surprised to learn that neatness and grammar count and that longer is not necessarily better." CONTACT: Pamela White, dean of academic services, (570) 372-4396, or pwhite@susqu.edu.
02/02

TAX ERRORS: Tax filing season is here and Richard Davis, associate professor of accounting, says avoidable errors can affect your tax bill, delay processing and even draw the attention of the IRS. Among common errors: math mistakes, failing to sign and date the return, and leaving off attachments. "Some taxpayers mistakenly report earnings from money market funds as 'interest income' when the IRS may actually consider such earnings as dividends," says Davis. The result, he says, is that IRS computers may think you underreported your income and "you will be receiving unwanted mail from the IRS." CONTACT: Richard Davis, associate professor of accounting, (570) 372-4469, or rdavis@susqu.edu.
02/02

ENTREPRENEURSHIP: Periods of economic retrenchment have typically led to an increase in new start-up businesses, says Bill Ward, Warehime professor of business administration. But while the number of start-ups grows, Ward says the number of those businesses being successful does not necessarily rise. "Entrepreneurship's popularity increases greatly, but this is mainly psychological and not necessarily functional in nature during recessionary times."
CONTACT: Bill Ward, Warehime professor of business administration, (570) 372-4463, or wardw@susqu.edu.
01/02

EFFECTIVE MEETINGS: The most important lesson in running an effective meeting is listening, says Brian Johnson, director of the Office of Multicultural Affairs. "Members have opinions - even dissenting opinions. Listening validates group members and helps a meeting run smoothly," he says. Other tips include having a meeting purpose - convening for the sake of meeting gets old quickly - and seeing members as valuable commodities and resources. Meeting leaders should be engaging and interactive.
CONTACT: Brian Johnson, director of the Office of Multicultural Affairs, (570) 372-4302, or johnsonb@susqu.edu.
01/02

HOLIDAY SHOPPING: The weakening economy means tighter wallets this holiday season and William Sauer, professor of management, has some common sense shopping advice. First, plan how much you can afford to spend and how much you will spend per person. "Have in mind at least two alternative gifts in case your first choice is unavailable. Alternatives will prevent impulse purchases and keep you within budget."
CONTACT: William Sauer, professor of management, (570) 372-4436, or sauer@susqu.edu. 12/01

STAR MYSTERY: What was the star of Bethlehem? Fred Grosse, professor of physics, suspects a rare triple conjunction of Jupiter and Saturn that occurred in May, September and December may have guided the Magi on their journey to Bethlehem. "This triple conjunction would be a very unusual and significant event to astrologers from Babylonia. One conjecture is that they saw the first passing, left for Jerusalem, and got there in time for a second or third passing to guide them to Bethlehem."
CONTACT: Fred Grosse, professor of physics, (570) 372-4471, or grosse@susqu.edu. 12/01

YEAR-END TAX TIPS: Richard Davis, associate professor of accounting, says there's time to save money on 2001 taxes. "If you are an employee, max out your 401(k) retirement savings. You should at least contribute enough to take advantage of any employee match," he says. Also, consider making a charitable contribution, if you itemize, and calculating what is left in your flexible spending account. "Make sure you don't leave anything in that account at the end of the year. You forfeit any money left at year end."
CONTACT: Richard Davis, associate professor of accounting, (570) 372-4460, or rdavis@susqu.edu. 12/01

INFORMED ELECTORATE: Americans are typically regarded as being fairly poorly informed about politics. But David Schwieder, assistant professor of political science at Susquehanna University, says, "This is generally due to lack of interest and attention, rather than lack of intelligence or cognitive capability." When an issue is perceived as being very important - such as the War on Terrorism - citizens can become quite well informed. CONTACT: David Schwieder, assistant professor of political science, (570) 372-4178 or schwieder@susqu.edu.
11/01

TURKEY TALES: About 140 turkeys will be served to Susquehanna University students at the annual Thanksgiving Dinner on Thursday, Nov. 15. SU faculty and staff, led by university President L. Jay Lemons, will don aprons and serve up turkey with all the trimmings to students. A tradition now in its 21st year, the family-style dinner will be served at 4:30 p.m. and 6 p.m. seatings. What else makes the feast? Try 70 gallons of gravy, 540 pounds of mashed potatoes, 200 pounds of corn, 140 pounds of green beans, and, for dessert, 140 pumpkin pies. CONTACTS: Donald Eagan, director of food services, (570) 372-4229, or egan@susqu.edu.
11/01

SECURITY: When requesting background checks on prospective hires or contractors, employers need to remember that you "get what you pay for," says Ron Keefer, director of business internship programs at Susquehanna and a former federal senior executive responsible for, among other things, building security. The more background information desired the more time it takes to obtain and verify it, and hence the more the investigative service will cost. CONTACT: Ron Keefer, director of the business internship program, (570) 372-4209, or keefer@susqu.edu.
10/01

EDUCATIONAL TESTING: Failing schools are reported to not prepare students to reach their potential and live as productive members of society. "Test scores play a part, but do not necessarily identify a failing school," says Berneice Brownell, head of the Susquehanna education department. "States have identified standards to define what students should know and be able to do. But testing the understanding of the diverse population representative of many schools is a daunting task that provides at best a skewed picture of what is happening in schools." CONTACT: Berneice Brownell, head of education department, (570) 372-4508, brownell@susqu.edu.
10/01

CHINA: Economic globalization in Asia - particularly Singapore, Taiwan, Hong Kong and China - will accelerate between when China joins the World Trade Organization and the 2008 Olympic Games, says George Wei, associate professor of history at Susquehanna. "The need for globalization is generating a consensus among Asians, especially the Chinese. One reason so many Chinese cried upon the news that Beijing had been named host of the 2008 Olympics is their understanding of the importance of globalization. They wanted the world to recognize the successes of China and accept China as a normal member of the global community." CONTACT: George Wei, associate professor of history, (570) 372-4194, wei@susqu.edu.
10/01

MIDDLE MANAGEMENT WOES: Mid-level managers are being squeezed by the drive for productivity and the drive to cut costs in the economic slowdown, says Bill Ward, Warehime professor of business administration at Susquehanna University. "After almost a decade of economic gain, some retrenchment is setting in. Mid-level management is clearly one of the first target areas in the agonizing reappraisal that is setting in." CONTACT: Bill Ward, Warehime professor of business administration, (570) 372-4463, or wardw@susqu.edu. 09/01

ECONOMIC SLUMP: The Federal Reserve has lowered short-term interest rates seven times since January to battle a slowing economy. "It's going to be tough, because it's not just the U.S., it's the whole world" that's slowing, says Sirapat Polwitoon, assistant professor of finance at Susquehanna University. "In the past, the Asian countries were there to help out. That isn't the case now." CONTACT: Sirapat Polwitoon, assistant professor of finance, (570) 372-4749, or polwitoon@susqu.edu. 09/01

BICYCLE SECURITY: Susquehanna University Director of Public Safety Richard Woods says students taking bicycles to college should be mindful of bicycle security and always lock or secure them to something stationary when left unattended. He advises securing them in a well-traveled, lighted area with a quality U-lock and locking removable front wheels as well. Other tips: engraving driver's license number or other identification on the frame and registering the bicycle with local and campus police. CONTACT: Richard Woods, director of public safety, (570) 372-4136, or woodsr@susqu.edu. 08/01

Susquehanna University Last reviewed
by:Brenda Balonis, Public Relations
©2002 Susquehanna University, Selinsgrove, PA 17870-1164
Telephone: 570-372-4119 Fax: 570-372-4048