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Now OpenEntrepreneurship EducationThe word entrepreneurship evokes images of Andrew Carnegie and Thomas Edison, self-made men with tremendous ambition and creativity but little formal education. This has led to the assumption that entrepreneurship cannot be taught, but the Marion Ewing Kauffman Foundation is out to change that. Susquehanna University recently participated in the foundation’s first EntrepreneurshipWeek USA, a national initiative aimed at highlighting the importance of entrepreneurial thinking in our society. A key figure in the week’s events was 1965 graduate and Susquehanna University trustee Richard Caruso, founder and chairman of Integra LifeSciences Corp., and winner of the Ernst & Young Entrepreneur of the Year award. During the week, Caruso presented a public lecture on campus and met with students taking entrepreneurial classes.
Susquehanna University began offering an emphasis in entrepreneurship two years ago. The program is available to all students, regardless of their major. Britany Hufnagle, a junior from Selinsgrove, Pa., is one of the non-business majors who signed up for the program. Hufnagle was already a successful entrepreneur when she entered college. Her dog grooming, boarding and training business already had clients from coast to coast, and she had studied under the famous “Dog Whisperer” Cesar Millan. At Susquehanna, Hufnagle has been able to customize her education to reflect her interests and career goals. “Not only was I able to work with professors to create a self-designed major, biopsychology, I was able to add an emphasis in entrepreneurship. These options are not available at many other schools,” she said. Beyond academic flexibility, Susquehanna is uniquely positioned to offer students close networking opportunities with alumni and current parents. For Drew Yerger, a senior marketing major from Dillsburg, Pa., the opportunity to meet parent Jeffrey Marrongelle resulted in an on-the-spot job offer. When Yerger first enrolled at Susquehanna and began selling homemade beef jerky out of his dorm room, he could have never imagined beginning his professional career as vice president of marketing and sales for a new alternative medicine franchise. Yerger says the open-mindedness and communication skills he honed at SU — keys to good networking — enabled him to seize the opportunity of this chance encounter and turn it into an emerging enterprise. — Victoria Kidd, News & Editorial Manager
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