December 13, 2023


Assistant Professor of Finance Loc Bui earned his doctorate in finance at the University of Nebraska-Lincoln. He is also a member of the Association of Chartered Certified Accountants. His research focuses on different aspects of fixed-income securities and is particularly interested in research questions that have regulatory implications or can assist regulatory authorities in policy-making. Before pursuing a career in academia, Bui worked as a senior auditor in the financial services sector at Ernst & Young and as a project controller at GE Grid Solutions.


Visiting Assistant Professor of Management Gene Cautillo ’90 earned his Doctor of Professional Studies at Pace University with areas of focus in marketing and international business. He also earned a Master of Business Administration from Fairleigh Dickinson University with an emphasis in marketing, as well as a Bachelor of Science in marketing and human resources from Susquehanna University. He has taught various marketing and communication classes as an adjunct at different universities, at both the undergraduate and graduate levels. Areas of research interest include investor and risk behaviors. Prior to joining Susquehanna University, Cautillo had approximately 33 years of experience in the financial services and insurance industries. He has extensive risk mitigation experience in retail brokerage and sales, marketing, human resources, tax, real estate, policy and operations.


Assistant Professor of Marketing Yingying Li earned her doctorate in marketing at Oklahoma State University. Li’s research interests focus on branding issues, including brand attachment, brand alliances, anthropomorphism, consumer experiences and scale development. Her research has appeared in the Journal of Business Research and other peer-reviewed journals. Before joining Susquehanna, she was an assistant professor at Seton Hill University in Greensburg, Pennsylvania. She teaches core courses in marketing, including Principles of Marketing, Consumer Behavior, and Marketing Strategy. She is a member of the