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Susquehanna Unveils Imagery for New River Hawks Mascot
Susquehanna River Hawks
Susquehanna River Hawks

August 25, 2016

Convocation Welcomes Second-Largest Class

Susquehanna University unveiled its new River Hawks brand identity earlier today.

The new logo was revealed during Opening Convocation for the Class of 2020, the first class to enter the university under the River Hawks moniker. The annual convocation ceremony occurs the afternoon of move-in day and celebrates new students' entry to Susquehanna University.

Featuring Susquehanna's school colors of orange and maroon, the logo features a sleek representation of a river hawk, with emphasis given to its distinctive and piercing eyes. It was designed by Pottsville-based Joe Bosack & Co., which has developed athletic brand identities for nearly 100 colleges and universities across the country. Bosack and team also worked with the NCAA to redesign the association's championship logos, including the identity for the Final Four, which was unveiled last spring.

"River Hawks, or osprey, are distinctive, powerful, adaptive and resilient," Susquehanna President L. Jay Lemons said of the bird found along the Susquehanna River. "Although it's a migratory bird, it always finds its way back to Susquehanna. And our students know that no matter how far they go, this incredible place will always be their alma mater."

The reveal of the logo was accompanied by the premier of a one-minute video celebrating the new mascot, while at the same time honoring Susquehanna's history and traditions. The video also revealed the new Susquehanna "S," which replaces the previous block "S" with smoother lines and the wings of the river hawk represented.

The video was a collaboration between the university, Joe Bosack & Co., of Pottsville, and London-based Fraser Davidson.

Lemons made his convocation remarks before about 680 first-year and transfer students and their families. This year's incoming class is the second largest in Susquehanna's 159-year history.

The Class of 2020 hails from 22 states and includes 11 international students. Nineteen percent of the incoming class come from historically underrepresented groups, and 36 percent are the first generation in their family to attend college. The median grade-point average for the Class of 2020 is 3.6.

"The increased competition for a place in this year's incoming class and stronger academic credentials reflects the tremendous value of a Susquehanna education," said Madeleine Rhyneer, vice president for enrollment and marketing. "Our AACSB-accredited business school and challenging arts and sciences majors are attracting top students from our region and beyond. Our research and competitive internship opportunities, plus our study-away program, produces graduates with exceptional critical-thinking, writing and communication skills—equipped to succeed in our global economy."

The River Hawks selection was made via a vote by 4,861—or 35 percent—of the university's alumni, students, faculty, staff and friends for whom the university has email addresses and who had not opted out of the vote. Susquehanna River Hawks was chosen from among three options, receiving 67.4 percent of the vote.

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