By Angela Burrows
Susquehanna's new president, Jonathan D. Green, sat down with former Chief Communications Officer Angela Burrows to talk about the benefits of the business school.
AB: Susquehanna is distinctive as a liberal arts school with an AACSB-accredited business school. What do you see as the major advantages of this combination of the liberal arts and business? (Note: Accreditation by AACSB International--The Association to Advance Collegiate Schools of Business, granted to only the top 5 percent of business programs, is a mark of excellence.)
JG: Susquehanna is one of only six private, undergraduate-only liberal arts colleges in the nation with AACSB accreditation. This provides our students with the "best of both worlds." They are immersed in a rigorous and sophisticated professional business program, and the concurrently benefit from the breadth of our liberal arts curriculum and the intrinsic developmental programs associated with residential liberal arts institutions, which prepare students to become leaders of consequence and give them the ability to adapt to the ever-evolving contemporary career world.
AB: Why is AACSB accreditation so rare among undergraduate-only institutions?
JG: Few undergraduate institutions are capable of making the investment in highly qualified faculty and the depth and rigor of the curriculum necessary for AACSB accreditation. Susquehanna's commitment to student success has made this a priority, and we have benefited from visionary supporters of the university who have provided the resources to develop and sustain a program of national prominence.
AB: What do you see as the business school's greatest strengths?
JG: Susquehanna prepares students for lives of meaningful leadership. In the Sigmund Weis School of Business, our students build a foundation of analytical and managerial skills that allow them to be productive leaders across the gamut of business and financial endeavors. Upon graduation, they have had the opportunity to apply these skills in the "real world" and to develop a hands-on understanding of international business.
AB: With the addition of an internship for students enrolled in the London Program, about a third of SWSB students will have had an international internship prior to graduation. Why are global experiences so important for students?
JG: We live in a truly cosmopolitan society. Goods and services exist in a world of permeable borders. It is critically important that future business leaders have the facility to act transnationally. Our programs build on the foundational course, Global Business Perspectives, which sets the stage for students to derive the greatest benefit from their curricula and the GO program. The London internship gives our students the added opportunity to work internationally and to be able to interpret those experiences to the greatest benefit with their faculty sponsors.
AB: What edge do SWSB graduates bring to the table?
JG: Sigmund Weist School of Business graduates are among the best-prepared in the nation:
- Susquehanna is one of the nation's leading liberal arts institutions.
- Only the top 5 percent of business programs receive AACSB accreditation.
- We are one of only six institutions that can claim both.
- We are one of only two AACSB undergraduate institutions accepted into the University Recognition Program of the Chartered Financial Analyst (CFA) Institute.
- We are one of three institutions with a universal study-away requirement.