Communications

Courses

COMM-100 Grammar for Communicators

A review of American English grammar and punctuation, with emphasis on parts of speech, sentence structure, agreement, case, and commas.

COMM-101 Essentials of Digital Media

This course includes basic operating concepts of computers and a hands-on introduction to word processing, email, spreadsheets, presentations, search, website creation, and other uses. Students will be introduced to the design and production requirements for documents and content for web distribution (Photoshop and Adobe Acrobat specifically). Media convergence, as well as issues of audience consideration and usage, will also be addressed.

COMM-131 Introduction to Journalism

An introduction to journalism. Topics include American newspaper history, elements of libel, copyediting symbols, Associated Press style, news leads, inverted pyramid format, interviewing, attributing quotations, writing stories on speeches and meetings, and reading print and online newspapers critically.

COMM-171 Introduction to Media

Survey of electronic media: history, evaluation, organization, convergence and function. Includes economic and cultural influences on society and legal, educational and artistic aspects.

COMM-182 Writing for New Media

Introduces students to basic media writing skills for broadcast and the Web. Students will engage in the production of Web writing and design, with an emphasis on interactive writing in script form, flowcharts and digital media environments. Prerequisite: COMM-101.

COMM-190 Communication/Media Theory

An introductory exploration of the underlying theories that allow us to understand both person-to-person communication and communication media events and processes. Systems, sign theory, cognitive and behavioral, cultural and social, and critical perspectives are examined as they apply to interpersonal, group, organizational and media contexts.

COMM-191 Interpersonal Communication

An introductory course on competent interpersonal communication skills. Topics include setting specific communication goals; ways we perceive, talk and listen to others; gender communication; how we use verbal and nonverbal communication; skills in relationships; and ethical considerations within the contexts of friendships, families, intimate partnerships and the workplace.

COMM-192 Public Speaking

Basic principles of effective extemporaneous speaking to inform and persuade an audience. Emphasizes audience analysis, idea development, organization and delivery skills. Students deliver, listen to and criticize classroom speeches.

COMM-194 Intercultural Communication

An introduction to contemporary and foundational concepts, practices, and processes of intercultural communication. Topics include the complex nature of social and cultural identities; privilege, power and oppression in historical and contemporary society; representations of cultures and identities in popular media; nonverbal codes and cultural space; the relationship between language and culture. Special emphasis will be on ethical and mindful intercultural communication and social justice.

COMM-201 Ethics and Leadership

Uses case studies to examine the types of ethical challenges that face professional communicators across a variety of contexts, while requiring students to analyze those situations critically. The role of leadership in navigating ethical dilemmas is highlighted, as are several case studies where ethical questions intersect with diversity-related issues.

COMM-211 Public Relations

Survey of the history, development, principles and practices of public relations. Investigates public relations ethics, relationships, and roles of mass media and society. Includes case studies in public relations practices.

COMM-217 Principles of Advertising

Students evaluate how advertisers select the appropriate media to reach their targeted audiences. They will be able to compare and contrast the advantages and disadvantages of various advertising options.

COMM-221 Corporate Communications

Overview of the development, principles, and practices of corporate communication and principles of message design. Includes case studies and corporate simulations.

COMM-223 Corporate Communications Writing

Introduction to message content and style for corporate writing. Emphasizes memos, letters, advertisements and brochures.

COMM-231 Newswriting and Reporting

The theory and practice of covering local government, police and courts and of writing obituaries. Topics include news sources, news selection, covering beats, basic photojournalism and ethical reporting. Prerequisite: COMM-131.

COMM-277 Audio Production & Media Performance

Examines the theory and practice of audio production and broadcast operations, including sound and broadcast wave theory, console operation, microphone techniques, commerical production, digital editing, and on-air procedures. Students will produce broadcast-quality audio projects in addition to developing a working knowledge and appreciation for high-quality sound and video production. Includes an examination and study of basic announcing techniques for audio and video, such as voice and diction, pronunciation, and oral interpretation of American speech for broadcast and online distribution. Prerequisite: COMM-101.

COMM-282 Fundamentals of Digital Video Production

An introduction to small-to-medium format video production. Covers basic equipment, terminology, personnel,and video production techniques in the studio and field. Includes writing, producing and editing of assigned short projects such as commercials or brief interview segments. Prerequisite: COMM-101.

COMM-295 Effective Listening

Listening is almost a lost art. Effective listening is a person's willingness and ability to hear and understand, whether in a large meeting or in face-to-face encounters. This course helps improve listening knowledge, attitudes and skills in all aspects of listeners' personal, academic and professional lives.

COMM-296 Dynamic Presentational Speaking

Development of advanced skill in the construction and delivery of various types of presentations, including informative, persuasive, impromptu, briefings/reports, team, and special occasions. Special emphasis on the solid use of PowerPoint visuals. Prerequisite: COMM-192.

COMM-314 Public Relations Writing and Campaigns

Emphasizes writing styles and techniques for brochures, publicity, news releases, fact sheets, backgrounders, and biographies. Discussion of convergent media. Students produce creative work on actual public relations problems, as well as an overall plan to handle a simulated problem. Prerequisites: COMM-131 and COMM-211.

COMM-317 Print and Web Advertising

Emphasizes writing styles and techniques for brochures, publicity, news releases, fact sheets, backgrounders and biographies. Discussion of convergent media. Students produce creative work on actual public relations problems, as well as an overall plan to handle a simulated problem. Prerequisites: COMM-131 and COMM-211

COMM-318 Integrated Marketing Communications

Reflects the growing practice of effectively combining an organization's communication tools in a united effort for goal accomplishment. Topics include advertising, public relations, sales promotions, marketing, social media, e-commerce, and sponsorships. Legal and ethical considerations are also discussed. Same as MGMT-318.

COMM-321 Crisis Management

In today's world crises are inevitable. Crisis management recognizes and deals with systems and system failures. This course introduces the students to a management approach for working with crises before, during, and after they occur. Communications-related elements and challenges are especially emphasized. Prerequisite: Junior standing.

COMM-323 Computer Design Skills

A study of design principles and computer software for the online content of newsletters, brochures and advertisements. Topics include fonts and typography, proportion, graphics, photographs, contrast and color. Prerequisite: COMM-131 or COMM-101.

COMM-331 Editing

The process of editing news for print and online outlets. Includes developing assignments, editorial judgment and ethical considerations, copy-editing, type styles and sizes, headline writing, graphic and photo design, and page layout. Prerequisite: COMM-131.

COMM-371 Broadcast Advertising

Theory and technique of writing commercial scripts for radio and television. Covers broadcast ratings analysis and interpretation, time sales, personnel and client relationships.

COMM-382 Intermediate Digital Multimedia Product

An emphasis on advanced video editing techniques and special effects utilizing Adobe Premiere Pro editing software. Students edit and produce complete programs and projects from field-recorded video and student-recorded productions. Emphasis will be on both the technical operation of sophisticated editing systems and the aesthetics of program editing. Students will be required to engage the Web as a system for distribution of content and will be expected to produce and create their own personal Web pages and portfolio blogs. Prerequisites: COMM-277 and COMM-282.

COMM-411 Public Relations Management

Modules include management, strategy, government affairs and corporate advertising. Self-managed teams simulate agency communications consulting. Prerequisites: Second-semester junior or senior standing, COMM-211 and COMM-314, or COMM-221 and COMM-223.

COMM-435 Feature Writing

The process of determining a medium's audience, developing story ideas, writing query letters, and researching and writing feature articles. How-tos, profiles, and travel and human interest articles are among the assignments. Students prepare and print online portfolios. Prerequisites: Junior or senior standing and COMM-131.

COMM-471 Critical Analysis of Emerging Media

Introduces students to the art and practice of contemporary media criticism and key theoretical and critical approaches that guide the practice. Students will gain a deeper understanding of the movement and interconnectedness that exists between new media technologies and their social, economic, cultural, and political impacts and effects. The historical development, structure, function, and effects of convergent and emergent media will be incorporated into the analysis.

COMM-481 Media Law

Examines legal aspects of print and electronic communications. Emphasizes First Amendment, freedom of the press, the right to know, copyright, libel, and privacy. Prerequisite: Senior standing.

COMM-482 Prof Digital Multimedia Production

Engages students in the advanced methods of digital multimedia production. Students will produce a variety of projects that demonstrate their understanding of production skills, including audio and video production for broadcast and the Web. Students will be required to maintain personal portfoloio blogs that showcase content produced in this course and others. Students will gain an understanding of the ethical and theoretical frameworks of video broadcasting. Prerequisites: Senior standing and COMM-382.

COMM-491 Team Communication

Theory and principles of effective team membership and leadership in the small group setting. Focuses on functional roles, verbal and nonverbal behaviors, decision-making, problem solving, conflict resolution, ethics and diversity, and group dynamics through the observations of teams. Prerequisite: Junior or senior standing.

COMM-500 Topics in Communications

Examines selected topics in communications, depending on instructor and student interest. Course may be repeated for credit if topic is different. 2 - 4 SH.

COMM-501 Practicum

Applied projects in broadcasting, print journalism and public relations. All department majors successfully complete the required number of semester hours required in the student's emphasis, but no more than six semester hours of practicum work. All projects require department approval, are graded, must be completed and include a minimum of five hours of project work per week. Students may complete only one project per semester and may not use practicum projects to simultaneously fulfill requirements of other courses. Not open to first-year students.

COMM-502 Individual Investigation

In-depth exploration of selected topics in broadcasting, film, public relations, print journalism, speech communication, mass communications or corporate communications with faculty guidance allows students to focus on topics outside normal sequence of course offerings. May be repeated but not for departmental major credit. Prerequisite: Permission of the department-designated faculty director.

COMM-503 Honors Study

Independent study for candidates accepted into the departmental honors program. Candidates work under faculty direction, develop and submit a written or production thesis, and defend their theses orally.

COMM-504 Internship

On-the-job, supervised experience at a corporation, governmental agency or nonprofit organization. Prerequisites: Junior or senior standing and permission of internship coordinator.



Course Catalog

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