2020 Student Projects
Students were asked to collect a broad range of media materials (tweets, marketing campaigns, images, news articles, reports) which attempted to persuade an audience on a particular issue. They were then asked to interpret these messages and explain and apply concepts from readings and lectures related to the topic discussed that week in class. They were also encouraged to use the reading concepts to suggest improvements to the messages.
The outcome of this work was to develop a series of blogposts which were presented and published via WordPress.
Student teams were asked to develop a message for effective communication which had one of the following purposes: encourage “the other side” to better understand your own position, to encourage “the other side” to take on your position, or to encourage “your own side” to modify their feelings, beliefs, or actions in some way.
In addition, student teams were required to submit a written analysis of their message using these concepts as a starting point.
- Narrative Framing: What is the “big story” behind this message? How have you used shared values to communicate with your audience?
- Audience: who is the communication is designed for?
- Vehicle/ format: how would you deliver or circulate this message to the target audience (radio, television, print media, facebook messages, youtube videos). What are the affordances and constraints of this format/ vehicle?
- Emotions: what are trying to evoke from the message? How do these help you achieve your overall purpose?
Note, the students were assured that they did not need to be graphic designers to complete this exercise successfully!! They were encouraged to think outside the box and use any medium (drawing, collage, Powerpoint, photographic imagery etc).