Advertising

Minor in Advertising. Students are expected to participate in department activities appropriate to their interests and successfully complete 22-24 semester hours: COMM-100 Grammar for Communicators (for non-communications majors), COMM-217 Principles of Advertising, COMM-317 Print and Web Advertising, COMM-318 Integrated Marketing Communications, COMM-323 Computer Design Skills, COMM-371 Broadcast Advertising, two semesters of COMM-501 Practica, and one of the following electives: COMM-101 Essentials of Digital Media, ARTS-243 Digital Photography, ARTG-251 Computer Applications in Graphic Design, MKTG-382 Consumer Behavior or LBMM-216 Introduction to Luxury Brand Marketing and Management.