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Become a creative leader

You've always had great ideas for slogans or catch phrases. Now get the education to back up that talent.

A strategic communications degree focusing on advertising and marketing lets you make use of your creativity, while giving you a foundation of experience and education to thrive in any corporate environment.

Advertising and marketing majors learn to build web ads in HTML, search engine optimization and analytics, as well as fundamentals of graphic design and copy writing.

Add in a better understanding of the world with a well-rounded liberal arts education, and you'll be ready to step into a competitive job market.

Be good for business

Advertising and marketing is different from a business degree in marketing. Creative writers and designers live in this space.

But you'll be able to evaluate successful ad campaigns, and the major is analytical enough to prepare you for an MBA.

Our graduates go on to work for high profile companies like Folgers Coffee and Victorinox.

Experience life outside the classroom

The experience you get working with real-world clients in our classes prepares you for meetings and presentations.

See your ideas come to life as the marketer for clubs and events on campus.

Or take advantage of our nationally-recognized Global Opportunities study abroad program and tackle marketing in other countries.

Communications graduates have been employed at:

ABC 27 WHTM
Citigroup
Comcast
Fox 29 WTXF-TV
Hollywood Media Corporation
MediaPower
National Geographic Society
QVC
Rockstar San Diego
Sapient Nitro
Six Flags America
Swarovski
Tiffany & Co.

Recent graduates have continued their studies at:

University of Pennsylvania
Boston University
Colorado State University
University of Denver
University of West Florida
Pennsylvania State University
Duke University
Villanova University

Requirements for the Bachelor of Arts in Communications. Susquehanna offers a major in communications with three possible emphases: digital multimedia (with tracks in broadcasting, journalism, or sports media), strategic communications (with tracks in advertising and marketing communications or public relations) and communication arts (with tracks in personal and organizational communication or communication studies). Majors complete university Central Curriculum requirements, plus 46 to 50 semester hours of courses in a selected emphasis and track. These include introductory courses, practica for learning skills and specific emphases requirements. A grade of C- or better is required for any course to apply to the major or minor. Courses may count toward only one emphasis or minor.

The department also expects communications majors and minors to participate each semester in related cocurricular activities. Options include WQSU-FM radio station; The Quill student newspaper; The Lanthorn student yearbook; Sterling Communications, the student-run public relations firm; the Paul Dannelley chapter of PRSSA; and other activities supervised by department faculty.

Double-counting restriction: Students in the communications department may with department head permission, complete more than one major and/or minor in the department. In such cases, students will need to meet with the department head to discuss substitute courses.

Semester Hours View Full Course Catalog >>

Advertising and Marketing Communications Track. Students fulfill the university Central Curriculum requirements, participate fully in departmental activities appropriate to their interests, and successfully complete the following courses:

24      Department Requirements

2 COMM-100 Grammar for Communicators
4 COMM-101 Essentials of Digital Media
4 COMM-190 Communication/Media Theory
4 COMM-192 Public Speaking
4 COMM-201 Ethics and Leadership
4 COMM-481 Media Law
1 COMM-501 Practicum
1 COMM-501 Practicum

14      Advertising Requirements

4 COMM-217 Principles of Advertising
4 COMM-317 Print and Web Advertising
2 COMM-371 Broadcast Advertising: Writing and Practices
4 COMM-418 Integrated Marketing Communications

9-12    Art Requirements

4 ARTS-111 Foundations of Art I
4 ARTG-251 Computer Applications in Graphic Design

And 1 course from among the following:

4 ARTG-252 Visual Communication
4 ARTG-354 Interactive Graphic Design I
4 ARTS-243 Digital Photography
1-4 COMM-504 Internship

8      Business Requirements

4 MKTG-280 Marketing

4        Choose from: LBMM-216 Introduction to Luxury Brand Marketing and Management or MKTG-382 Consumer Behavior

Public Relations Track. Students fulfill the university Central Curriculum requirements, participate fully in departmental activities appropriate to their interests and successfully complete the following courses:

24      Department Requirements

2 COMM-100 Grammar for Communicators
4 COMM-101 Essentials of Digital Media
4 COMM-190 Communication/Media Theory
4 COMM-192 Public Speaking
4 COMM-201 Ethics and Leadership
4 COMM-481 Media Law
1 COMM-501 Practicum
1 COMM-501 Practicum

22-24   Public Relations Requirements

4 COMM-131 Introduction to Journalism
4 COMM-211 Public Relations
4 COMM-314 Public Relations Writing and Campaigns
4 COMM-411 Public Relations Management
4 COMM-418 Integrated Marketing Communications

2-4      One of the following: COMM-231 Newswriting and Reporting, COMM-296 Dynamic Presentational Speaking, COMM-321 Crisis Management, COMM-323 Computer Design Skills, COMM-504 Internship, ARTS-243 Digital Photography, or MGMT-280 Marketing

Courses selected require a grade of C- or higher and may not count toward more than one minor.

Minor in Advertising. Students are expected to participate in department activities appropriate to their interests and successfully complete 22-24 semester hours: COMM-100 Grammar for Communicators (for non-communications majors), COMM-217 Principles of Advertising, COMM-317 Print and Web Advertising, COMM-418 Integrated Marketing Communications, COMM-323 Computer Design Skills, COMM-371 Broadcast Advertising, two semesters of COMM-501 Practica, and one of the following electives: COMM-101 Essentials of Digital Media, ARTS-243 Digital Photography, ARTG-251 Computer Applications in Graphic Design, MKTG-382 Consumer Behavior or LBMM-216 Introduction to Luxury Brand Marketing and Management. 

Minor in Public Relations. Students are expected to participate in PRSSA, Sterling Communications or various media activities appropriate to their interests and complete 22-24 semester hours: COMM-100 Grammar for Communicators, COMM-131 Introduction to Journalism, COMM-211 Public Relations, COMM-314 Public Relations Writing and Campaigns, COMM-411 Public Relations Management, and COMM-501 (two practica) and one of the following courses: COMM-101 Essentials of Digital Media, COMM-192 Public Speaking, COMM-323 Computer Design Skills, COMM-201 Ethics and Leadership, and COMM-418 Integrated Marketing Communications.

Craig A. Stark, Ph.D.

Department: Communications
Associate Professor of Communications

Email Address stark@susqu.edu
Phone Number 570-372-4358

Bev Romberger, Ph.D.

Department: Communications
Professor of Communications

Emailromberger@susqu.edu
Phone570-372-4357

Adam Dean

Department: Communications
Associate Professor of Communications

Email Address deanadam@susqu.edu
Phone Number 570-372-4248

Kate Hastings, Ph.D.

Department: Communications
Associate Professor of Communications

Emailhastings@susqu.edu
Phone570-372-4359

David C. Kaszuba, Ph.D.

Department: Communications
Associate Professor of Communications

Email Address kaszuba@susqu.edu
Phone Number 570-372-4724

Michele Welliver

Department: Communications
Assistant Professor of Communications

Emailwelliver@susqu.edu
Phone570-372-4306

Linda Burkley

Department: Communications
Lecturer Communications

Email Address burkley@susqu.edu
Phone Number 570-372-4094

John Foltz

Department: Communications
Lecturer Communications

Emailfoltz@susqu.edu
Phone570-372-4638

Karen DeFrancesco

Department: Communications
Adjunct Faculty in Communications

Email Address defrancescok@susqu.edu
Phone Number 570-372-4742

Gary Heller

Department: Communications
Adjunct Faculty in Communications

Emailheller@susqu.edu
Phone570-372-4418

Chad Hershberger

Department: Communications
Adjunct Faculty in Communications

Email Address hershberger@susqu.edu
Phone Number 570-372-4423

Michael Rash

Department: English & Creative Writing
Adjunct Faculty in English

Emailrash@susqu.edu
Phone570-372-4538

Samuel Sauls

Department: Communications
Adjunct Faculty in Communications

Email Address saulss@susqu.edu
Phone Number 570-372-4079

William Swanger

Department: Communications
Adjunct Faculty in Communications

Emailswangerw@susqu.edu
Phone570-372-4353

Publications and Media Student Clubs

Let your voice be heard by joining one of Susquehanna University's literary publications or media organizations. We have a one of the largest student-run radio stations in the state, a student-run newspaper, the yearbook and numerous magazines and publications.

Learn More

Contact Us

Department of Communications

514 University Ave.
Selinsgrove, Pa. 17870

Get Directions

Location

Apfelbaum Hall

Campus Map

Phone & Email

Craig Stark, department head
570-372-4358
stark@susqu.edu

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