
Our Advertising & Public Relations Major
Become tomorrow’s creative leader
Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company. You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.
Discover the keys of strategic communication
Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will study foundational theories of strategic communication, practice the essential skills of a communication professional —oral, visual, written and research — and explore ethics that connect professional communicators. Guided discussions and projects on concepts from rhetoric to digital advertising will further help develop your skills as a strategic communicator.
Wield the power of communication
While a student, you’ll put your creative communications skills to work. Develop communications plans for on-campus activities, design ads in the student newspaper and find off-campus internships to begin your professional portfolio. You can also join student professional organizations to connect with current advertising and public relations professionals and enrich your academic knowledge with real-world wisdom.
Susquehanna is renowned for connecting students with fantastic study-abroad programs to help them learn and evolve. By expanding your worldwide perspective, you’ll have a leading edge on other job seekers when you enter the workforce.
Communication graduates have recently found jobs with the following companies:
- ABC 27 WHTM
- Citigroup
- Comcast
- Fox 29 WTXF-TV
- Hollywood Media Corporation
- MediaPower
- National Geographic Society
- QVC
- Rockstar San Diego
- Sapient Nitro
- Six Flags America
- Swarovski
- Tiffany & Co.
Recent graduates have continued their studies at:
- University of Pennsylvania
- Boston University
- Colorado State University
- University of Denver
- University of West Florida
- Pennsylvania State University
- Duke University
University-sponsored organizations that give you space to express your creativity and prepare yourself for a professional career.
- Public Relations Student Society of America
- Association of Women in Sports Media
- The Quill—student newspaper
- The Lanthorn—Susquehanna’s yearbook
- Lambda Pi Eta—official honor society of the National Communication Association (NCA)
- Marketing Club
- TRAX—student-run entertainment venue
Department: Communications
Associate Professor of Communications
Department: Communications
Associate Professor of Communications
Department: Communications
Associate Professor of Communications
Department: Communications
Assistant Professor of Communications
Department: Communications
Adjunct Faculty in Communications
Department: Communications
Adjunct Faculty in Communications
Department: Communications
Adjunct Faculty in Communications
Department: Communications
Adjunct Faculty in Communications
Department: English & Creative Writing
Adjunct Faculty in English and Creative Writing
Department: Communications
Adjunct Faculty in Communications
Department: Communications
Adjunct Faculty in Communications
Check out all your options! View the academic catalog.
The academic catalog is the compilation of all the amazing classes and programs being offered at Susquehanna during a given academic year. For more information about the courses being offered, programs available, and much more, download the catalog and dig in.
See the 2020-2021 Academic Catalog
Contact Us
Phone & Email
Craig Stark, department head
570-372-4358
stark@susqu.edu