Our Advertising & Public Relations Major
Become tomorrow’s creative leader
Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company. You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.
Discover the keys of strategic communication
Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will study foundational theories of strategic communication, practice the essential skills of a communication professional —oral, visual, written and research — and explore ethics that connect professional communicators. Guided discussions and projects on concepts from rhetoric to digital advertising will further help develop your skills as a strategic communicator.
Wield the power of communication
While a student, you’ll put your creative communications skills to work. Develop communications plans for on-campus activities, design ads in the student newspaper and find off-campus internships to begin your professional portfolio. You can also join student professional organizations to connect with current advertising and public relations professionals and enrich your academic knowledge with real-world wisdom.
Susquehanna is renowned for connecting students with fantastic study-abroad programs to help them learn and evolve. By expanding your worldwide perspective, you’ll have a leading edge on other job seekers when you enter the workforce.
Communication graduates have recently found jobs with the following companies:
- ABC 27 WHTM
- Citigroup
- Comcast
- Fox 29 WTXF-TV
- Hollywood Media Corporation
- MediaPower
- National Geographic Society
- QVC
- Rockstar San Diego
- Sapient Nitro
- Six Flags America
- Swarovski
- Tiffany & Co.
Recent graduates have continued their studies at:
- University of Pennsylvania
- Boston University
- Colorado State University
- University of Denver
- University of West Florida
- Pennsylvania State University
- Duke University
University-sponsored organizations that give you space to express your creativity and prepare yourself for a professional career.
- Public Relations Student Society of America
- Association of Women in Sports Media
- The Quill—student newspaper
- The Lanthorn—Susquehanna’s yearbook
- Lambda Pi Eta—official honor society of the National Communication Association (NCA)
- Marketing Club
- TRAX—student-run entertainment venue
Department: Communications
Associate Professor of Communications
stark@susqu.edu
570-372-4358
Department: Communications
Associate Professor of Communications
hastings@susqu.edu
570-372-4359
Department: Communications
Associate Professor of Communications
kaszuba@susqu.edu
570-372-4724
Department: Communications
Assistant Professor of Communications
welliver@susqu.edu
570-372-4306
Department: Communications
Adjunct Faculty in Communications
Department: Communications
Adjunct Faculty in Communications
defrancescok@susqu.edu
570-372-4742
Department: Communications
Adjunct Faculty in Communications
heller@susqu.edu
570-372-4418
Department: Communications
Adjunct Faculty in Communications
hershberger@susqu.edu
570-372-4423
Department: English & Creative Writing
Adjunct Faculty in English and Creative Writing
rash@susqu.edu
570-372-4657
Department: Communications
Adjunct Faculty in Communications
saulss@susqu.edu
570-372-4079
Department: Communications
Adjunct Faculty in Communications
swangerw@susqu.edu
570-372-4353
Check out all your options! View the academic catalog.
The academic catalog is the compilation of all the amazing classes and programs being offered at Susquehanna during a given academic year. For more information about the courses being offered, programs available, and much more, download the catalog and dig in.
See the 2020-2021 Academic Catalog
Contact Us
Phone & Email
Craig Stark, department head
570-372-4358
stark@susqu.edu