Our Advertising & Public Relations Major

Become tomorrow’s creative leader

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company. You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will study foundational theories of strategic communication, practice the essential skills of a communication professional —oral, visual, written and research — and explore ethics that connect professional communicators. Guided discussions and projects on concepts from rhetoric to digital advertising will further help develop your skills as a strategic communicator.

Wield the power of communication

While a student, you’ll put your creative communications skills to work. Develop communications plans for on-campus activities, design ads in the student newspaper and find off-campus internships to begin your professional portfolio. You can also join student professional organizations to connect with current advertising and public relations professionals and enrich your academic knowledge with real-world wisdom.

Susquehanna is renowned for connecting students with fantastic study-abroad programs to help them learn and evolve. By expanding your worldwide perspective, you’ll have a leading edge on other job seekers when you enter the workforce.

A Susquehanna education provides students with flexibility in coursework so they can conduct research, intern and study abroad. When it comes to your major, you’ll begin taking classes in your chosen program of study in your first year.

Here are some of the courses that advertising and public relations majors take in their first few semesters at Susquehanna.

Introduction to Communication/Media Theory
Ethics and Leadership
Introduction to Advertising and Public Relations
Methods of Adobe Creative Suite

Download the current course catalog on this page to see the full list of classes and course descriptions for Susquehanna’s majors.

Communication graduates have recently found jobs with the following companies:

Recent graduates have continued their studies at:

University-sponsored organizations that give you space to express your creativity and prepare yourself for a professional career.

Public Relations Student Society of America
Association of Women in Sports Media
The Quill—student newspaper
The Lanthorn—Susquehanna’s yearbook
Lambda Pi Eta—official honor society of the National Communication Association (NCA)
Marketing Club
TRAX—student-run entertainment venue