Building brand-centered communication to become tomorrow’s creative leader

Join a profession of creative thinkers and learn how to utilize advertising and public relations to communicate with target audiences in all sectors of society. Combine your natural creativity with strategic thinking and persuasive techniques to create comprehensive and connected promotional campaigns. Participate in self-directed projects and collaborative efforts focusing on educating consumers about brands and building and maintaining positive brand images.

At Susquehanna, you will develop highly marketable skills that translate into strategic business results:

  • Create compelling ads and campaigns for print, digital and social media using the Adobe Creative Suite
  • Use digital analytics software to better reach the target audience
  • Apply fundamental communication theories to drive powerful messages
  • Refine your writing and public speaking abilities
  • Learn and uphold the field’s ethical considerations and legal regulations

By the time you graduate, you will have a robust professional portfolio that includes various on- and off-campus projects, including:

  • Comprehensive promotional campaigns
  • Social media strategies and digital story-telling efforts
  • Real-world marketing communications projects through internships and student professional organizations
Plus, you can add minors in marketing or professional selling to gain a competitive edge in the job market.

of students complete a minimum of
two communications practica
of students study abroad

Susquehanna grads go for the gold

An advertising and public relations major pairs well with other interests, so you can find our niche in a competitive job market. For example, Samantha Balsamo ’22 combined her advertising and sports media education to land amazing internships with NBC Universal, including an opportunity to cover the Tokyo Olympics.

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“What stood out to me was the opportunity to truly create the educational experience I was searching for. The opportunities were endless, and I was able to explore plenty of different fields while narrowing my focus on what I wanted to pursue.” 

Rebecca Sebring ’21

Potential Careers

  • Advertising account manager
  • Public relations manager
  • Corporate communications director
  • Sales account executive
  • Digital marketing strategist

Recent Employers

  • YETI
  • WebFX
  • CBS Paramount Television
  • Coyne PR
  • MRM/McCann

Studying for a Degree in Advertising & Public Relations

Explore the courses you’ll take on your journey to earning a degree in advertising and public relations at Susquehanna.

Explore other Programs and Opportunities

 See the full list of related programs on the School of Humanities page.

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Craig Stark, department head