Become tomorrow’s creative leader

Advertising and public relations are vital functions in dynamic companies. Different than marketers, advertising and public relations professionals take a creative look at strategic communications, blending research and art to craft all messages for a company. You will learn to take your natural creativity and analytical thinking and combine them to create comprehensive and connected brands and communications strategies. Plus, you can choose a minor, like international studies or leadership, to give you a broad perspective of what it takes to be a creative leader.

Discover the keys of strategic communication

Learn what makes an effective visual ad, a good tweet and a compelling story. At Susquehanna, you will study foundational theories of strategic communication, practice the essential skills of a communication professional —oral, visual, written and research — and explore ethics that connect professional communicators. Guided discussions and projects on concepts from rhetoric to digital advertising will further help develop your skills as a strategic communicator.

Wield the power of communication

While a student, you’ll put your creative communications skills to work. Develop communications plans for on-campus activities, design ads in the student newspaper and find off-campus internships to begin your professional portfolio. You can also join student professional organizations to connect with current advertising and public relations professionals and enrich your academic knowledge with real-world wisdom.

Susquehanna is renowned for connecting students with fantastic study-abroad programs to help them learn and evolve. By expanding your worldwide perspective, you’ll have a leading edge on other job seekers when you enter the workforce.

 

Contact Us

Department of Communications

514 University Ave.
Selinsgrove, Pa. 17870

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Location

Apfelbaum Hall

Campus Map

Phone & Email

Craig Stark, department head
570-372-4358
stark@susqu.edu