Promoting the luxe lifestyle
When you purchase a Tesla, are you buying a car or a lifestyle? Susquehanna University’s majors in luxury brand management and marketing can tell you this and a lot more about nuances of marketing luxury brands. They are uniquely qualified to do so because Susquehanna is the only university in the U.S. to offer this major. The other options for earning a bachelor’s degree in this major would require you to study in Switzerland, France or Spain, where many luxury brands originated. But you will definitely travel.
Your degree program will take you around the world to luxury brand capitals, such as Paris, Rome, Milan and London, where you can participate in an internship or study abroad through Susquehanna’s award-winning Global Opportunities program. Imagine doing homework sitting outside at the Café de Flore on the Left Bank in Paris, nibbling on a tarte Tatin and sipping a cappuccino. International travel is an essential part of understanding the luxury market, whose brands represent a distinctive culture, legacy and heritage. Graduates work with storied brands, such as Lamborghini, Tesla, Coach and Tiffany & Co.
Susquehanna’s strong and supportive alumni network will help you. They are inclined to hire graduates because they know you are getting a solid foundation in marketing principals as well as an appreciation for this niche marketing of luxury products. If you have always wanted a career that’s extra, luxury brand management and marketing is for you. Grab your Gucci bag and get started on an exciting journey you never thought possible.
- placement rate after graduation
- of students assigned a professional business mentor
- of faculty teaching in the major are professionals in the field