Stand out from the crowd
One-of-a-kind undergraduate degree program
Luxury brands are unique — and so is our luxury brand marketing and management major, the only bachelor’s degree program in the U.S.
Through our strong alumni connections, you’ll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.
Consumers of luxury brands are purchasing more than a product — they’re buying a symbol of success or a lifestyle that includes purchasing art, automobiles, beauty products, fashion and accessories, jewelry, real estate, travel, well-being and wine and spirits. This growing industry depends on brand managers and marketers who can help sell their lavish image. We’ll prepare you to step confidently into the high-end job market, knowing the marketing needs and consumer relationship management that’s vital to keeping premium and luxury brands on top in a fiercely competitive market.
Beyond luxury marketing
Since you’ll take traditional marketing classes as well, you’ll also be ready to work at a mass consumer brand — or even help them take the big leap into luxury sectors.
Our bold curriculum is rooted in the liberal arts, so you’ll excel at essential skills like writing, teamwork, presentations, critical thinking, interpersonal relationships and leadership.
Adding one of our interdisciplinary minors, like leadership or international studies, will help you gain a better understanding of important topics in today’s world.
World-class accredited degree opens doors
Our Sigmund Weis School of Business is accredited by AACSB International. Only about 5% of the 15,000+ business programs worldwide have earned AACSB accreditation, making our program part of an elite group. For you, it means top companies will recognize the high quality of your degree, often offering higher, more competitive salaries.
The powerful combination of our AACSB-accredited program and global experiences prepare you to work at premium and luxury brands across the world.
Ninety-eight percent of Susquehanna graduates have jobs within six months of graduation.