When you enroll at Susquehanna, you’ll be paired with an advisor and application tool to guide you in your course planning and scheduling. The following is an excerpt from the complete course catalog. Enrolled students follow the requirements of the course catalog for the academic year in which they declare each major and/or minor, consult with their advisor(s) and the Academic Planning Tool.
Requirements for the Majors offered by the Management and Marketing Department
Students complete the business foundation courses and a major in international business, luxury brand marketing and management, management, or marketing. No grade below C- will be accepted to fulfill major requirements or in any foundation course.
No student may have more than one major in the Sigmund Weis School of Business. Students who wish to study an additional subject area of the Weis School’s curriculum should consult their advisor about declaring an academic minor.
Business Foundation Courses
4 or 2 MGMT-195 Global Business Perspectives or MGMT-138 Fundamentals of Business
4 ECON-201 Principles of Macroeconomics
4 ECON-202 Principles of Microeconomics
4 MGMT-202 Business Statistics
or MATH-108 Introduction to Statistics
or MATH-180 Statistical Methods
or PSYC-123 Statistics for the Behavioral Sciences
4 INFS-174 Data Collection and Modeling
4 ACCT-200 Financial Accounting
4 ACCT-210 Legal Environment
2 INFS-233 Data-Driven Decision Making
4 MGMT-240 Principles of Management
4 MKTG-280 Marketing
2 MGMT-105 Introduction to Professional Development
4 ACCT-330 Managerial Accounting
4 FINC-340 Corporate Financial Management
4 INFS-472 Data Insight and Visualization
4 MGMT-400 Business Policy and Strategy
4 MGMT-404 Global Business Ethics
No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. The course descriptions listed later in the catalog identify prerequisites, and these suggest a certain degree of order in completing the foundation. In addition to the foundation, first-semester business students enroll in MGMT-195 Global Business Perspectives (four semester hours), which provides an introduction to liberal studies and college life, as well as an overview of business functional areas, career opportunities and the Sigmund Weis School curriculum. This course satisfies the First Year Seminar requirement of the Central Curriculum.
- Demonstrate an understanding of major organizational behavior/general management concepts, theories, and their applications (such as motivation, teams, and decision making).
- Demonstrate an understanding of the role of leadership in organizations both at the micro level (individual, teams) and at the macro level of organizations (e.g., strategic management, organizational structure).
- Demonstrate an understanding of how business management concepts relate to service to others, organizational social responsibility, governmental policies.
Luxury Brand Marketing and Management Major
From family businesses to international conglomerates, luxury goods and services provide global management challenges and opportunities. Luxury goods and services are rapidly expanding markets and include everything from athletic teams, sports cares, and resorts to the fashion and jewelry industries. Students in this major study the business models and unique marketing strategies that are often counter-intuitive but integral to the successful management and marketing of luxury brands. Students will develop an advanced awareness of consumer behavior and consumer relationship management and learn to apply effective strategic marketing techniques to this fiercely competitive market. The increasing focus on sustainability, the impact of today’s international economy, and the unique legal issues involved in the luxury sector are key to understanding this sector of goods and services.
The goal of the luxury brand marketing and management major is to assist students with gaining the knowledge and skills to develop a global vision of the business, leadership, marketing, and managerial abilities to manage successfully a luxury brand.
The luxury brand marketing and management major requires completion of the business foundation and the following courses:
4 LBMM-216 Introduction to Luxury Brand Marketing and Management
4 LBMM-316 Advanced Luxury Branding
4 LBMM-385 Retail & Visual Merchandising
4 MKTG-320 Digital Marketing
2 MKTG-321 Social Media Marketing
4 MKTG-381 Marketing Research