Graduates Lead the Market
As a marketer, you'll have the ability to measure and read the pulse of the market—so you can help deliver what customers want while meeting the goals of your organization.
Susquehanna’s courses, experiences and faculty mentoring will prepare you for success.
We guarantee international internships for all business students. We have students who intern in dynamic cities such as London, Barcelona, Tokyo, Hamburg and many more. We also have internship partnerships at top organizations in the U.S., where experience can give you the edge before graduation.
In our program, you'll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies and marketing communications.
Since marketing is integral to any successful business plan, you'll have the skills and knowledge necessary to work in any industry and in various capacities such as sales, promotions, public relations, advertising and brand management. Our marketing graduates have gone on to jobs at Yelp, PetSmart, American Express and Vanguard.
Because our bold curriculum is rooted in the liberal arts, you'll also develop essential skills that employers seek, like writing, teamwork, presentation delivery, critical thinking, interpersonal relationships and leadership.
Our interdisciplinary minors, like leadership and international studies, help you gain a better understanding of important topics in today's world. Retail, manufacturing, law, politics finance, health care, higher education and the arts—you'll be career-ready.
World-Class Accredited Degree Opens Doors
Our Sigmund Weis School of Business is accredited by AACSB International. Less than 5% of the 15,000+ business programs worldwide have earned AACSB accreditation, making our program part of an elite group. For you, it means top companies will recognize the high quality of your degree, often offering higher, more competitive salaries.
The powerful combination of our AACSB-accredited program and global experiences prepare you for a successful career.
Ninety-eight percent of Susquehanna graduates have jobs within six months of graduation.
Our students get jobs and internships at:
Corporation Service Company
Medical Components Inc
Requirements for the Majors offered by the Management and Marketing Department. Students complete the business foundation courses and a major in international business, luxury brand marketing and management, management, or marketing. No grade below C- will be accepted to fulfill major requirements or in any foundation course.
Double-counting restriction: no student may have more than one major in the Sigmund Weis School of Business.
|Semester Hours||View Full Course Catalog >>|
Business Foundation Courses
|4 ECON-201 Principles of Macroeconomics|
|4 ECON-202 Principles of Microeconomics|
|4 MGMT-202 Business Statistics|
|or MATH-108 Introduction to Statistics|
|or MATH-109 Statistics for Social Sciences|
|or MATH-180 Statistical Methods|
|or PSYC-123 Statistics for the Behavioral Sciences|
|4 INFS-174 Database Data Collection and Modeling|
|4 ACCT-200 Financial Accounting|
|4 ACCT-210 Legal Environment|
|2 INFS-233 Data Driven Decision Making|
|4 MGMT-240 Principles of Management|
|4 MKTG-280 Marketing|
|2 MGMT-105 Introduction to Professional Development|
|4 ACCT-330 Cost Management|
|4 FINC-340 Corporate Financial Management|
|4 INFS-472 Data Insight and Visualization|
|4 MGMT-400 Business Policy and Strategy|
|4 MGMT-404 Global Business Ethics|
No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. The course descriptions listed later in the catalog identify prerequisites, and these suggest a certain degree of order in completing the foundation. In addition to the foundation, first-semester business students enroll in MGMT-102 Global Business Perspectives (four semester hours), which provides an introduction to liberal studies and college life, as well as an overview of business functional areas, career opportunities and the Sigmund Weis School curriculum. This course satisfies the Perspectives requirement of the Central Curriculum.
Marketing Major. Marketing involves managing the interface between an organization and its customers by determining their needs and behaviors and delivering need-satisfying value to them while meeting the organization's goals. Marketing has a fundamental role in virtually all business decisions and in directing the efforts of customer-driven organizations. Marketing is essential not only to retailers, wholesalers and manufacturers, but also to attorneys, accountants, museums, hospitals, colleges, and performing arts and political action groups.
The marketing major requires completion of the business foundation and 22 semester hours as follows:
|2 MKTG-317 International Marketing|
|4 MKTG-320 Digital Marketing|
|4 MKTG-381 Marketing Research|
|4 MKTG-382 Consumer Behavior|
|4 MKTG-488 Strategic Marketing and Analysis|
At least 4 semester hours chosen from the following:
|4 LBMM-216 Introduction to Luxury Brand Marketing and Management|
|4 LBMM-316 Luxury Brand Marketing|
|4 LBMM-385 Retail and Visual Merchandising|
|4 MKTG-318 Integrated Marketing Communications|
|4 MGMT-416 Intellectual Property and Business|
|2 MKTG-486 Topics in Marketing|
|4 PSYC-230 Social Psychology|