Tapping into the desires and dreams of consumers
Marketing has existed as long as humans have needed to purchase items to live. Though the practice has been in existence for millennia, the systematic approach to being strategic about how to identify customers, their needs and the marketplace has been around only since the last half of the 20th century. Today’s marketers are tech savvy and rely on analytics and psychology to best serve their clients.
If you are thinking about a career in marketing, Susquehanna University’s marketing department can teach you everything you need to know to become a primo salesperson, from creating an Ideal Customer Profile to building marketing funnels to developing new products. You will not only be trained in the latest methods by seasoned professionals, but you will also get hands-on experience solving real-world problems working as a marketer for local businesses, which has led to employment for many Susquehanna graduates.
Additionally, you will have the opportunity to intern internationally, which is an awesome addition to your résumé and boost your job options. A marketing minor would be a great pairing with a major in international business. Whatever your career goals are, the skills your nurture in collaboration, communications, presentation delivery, critical thinking, leadership and interpersonal relationships will take you far, at home or abroad.
- of students study abroad
- of students complete a marketing consulting project for a local business
- placement rate within six months of graduation