Tapping into the desires and dreams of consumers

Marketing has existed as long as humans have needed to purchase items to live. Though the practice has been in existence for millennia, the systematic approach to being strategic about how to identify customers, their needs and the marketplace has been around only since the last half of the 20th century. Today’s marketers are tech savvy and rely on analytics and psychology to best serve their clients.

If you are thinking about a career in marketing, Susquehanna University’s marketing department can teach you everything you need to know to become a primo salesperson, from creating an Ideal Customer Profile to building marketing funnels to developing new products. You will not only be trained in the latest methods by seasoned professionals, but you will also get hands-on experience solving real-world problems working as a marketer for local businesses, which has led to employment for many Susquehanna graduates.

Additionally, you will have the opportunity to intern internationally, which is an awesome addition to your résumé and boost your job options. A marketing minor would be a great pairing with a major in international business. Whatever your career goals are, the skills your nurture in collaboration, communications, presentation delivery, critical thinking, leadership and interpersonal relationships will take you far, at home or abroad.


99%

of students receive financial aid

100%
of students complete a marketing consulting project for a local business
100% 
of students work with a faculty advisor all four years

Interning with a Fortune 50 company

Susquehanna places a high value on internships and the Career Development Center supports students every way it can. Marketing major Katherine Fackler ’23 wants to work in the pharmaceutical industry and was thrilled to land an internship with Pfizer.

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Students walking on Kurtz Lane.

“My professors taught me real-world skills that I have applied in my sales role position.  We learned the art of selling through role-play scenarios and participating in regional sales competitions. Susquehanna gave me invaluable knowledge that I use every day.”

Josh Marren ’22


Potential Careers

  • Marketing analyst
  • Digital analyst
  • Content marketing specialist
  • Social media specialist
  • Marketing designer

Recent Employers

  • Amazon
  • Nielsen
  • KMPG
  • McKinsey
  • The Hershey Company

Average Salary

$63,920

2021 median pay for marketing analysts

Source: Bureau of Labor Statistics


Studying for a Degree in Marketing

Explore the courses you’ll take on your journey to earning a degree in marketing at Susquehanna.


Explore other programs and opportunities

See the full list of related programs on the Sigmund Weis School of Business page.


Virtual Tour of Global Opportunities

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Contact Us

Management & Marketing

514 University Ave.
Selinsgrove, Pa. 17870

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Location

Apfelbaum Hall

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Phone & Email

Emma Fleck, department head
570-372-4463
flecke@susqu.edu