When you enroll at Susquehanna, you’ll be paired with an advisor and application tool to guide you in your course planning and scheduling. The following is an excerpt from the complete course catalog. Enrolled students follow the requirements of the course catalog for the academic year in which they declare each major and/or minor, consult with their advisor(s) and the Academic Planning Tool.
Requirements for the Majors offered by the Management and Marketing Department
Students complete the business foundation courses and a major in international business, luxury brand marketing and management, management, or marketing. No grade below C- will be accepted to fulfill major requirements or in any foundation course.
No student may have more than one major in the Sigmund Weis School of Business. Students who wish to study an additional subject area of the Weis School’s curriculum should consult their advisor about declaring an academic minor.
Business Foundation Courses
4 or 2 MGMT-195 Global Business Perspectives or MGMT-138 Fundamentals of Business
4 ECON-201 Principles of Macroeconomics
4 ECON-202 Principles of Microeconomics
4 MGMT-202 Business Statistics
or MATH-108 Introduction to Statistics
or MATH-180 Statistical Methods
or PSYC-123 Statistics for the Behavioral Sciences
4 INFS-174 Data Collection and Modeling
4 ACCT-200 Financial Accounting
4 ACCT-210 Legal Environment
2 INFS-233 Data-Driven Decision Making
4 MGMT-240 Principles of Management
4 MKTG-280 Marketing
2 MGMT-105 Introduction to Professional Development
4 ACCT-330 Managerial Accounting
4 FINC-340 Corporate Financial Management
4 INFS-472 Data Insight and Visualization
4 MGMT-400 Business Policy and Strategy
4 MGMT-404 Global Business Ethics
No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. The course descriptions listed later in the catalog identify prerequisites, and these suggest a certain degree of order in completing the foundation. In addition to the foundation, first-semester business students enroll in MGMT-195 Global Business Perspectives (four semester hours), which provides an introduction to liberal studies and college life, as well as an overview of business functional areas, career opportunities and the Sigmund Weis School curriculum. This course satisfies the First Year Seminar requirement of the Central Curriculum.
- Demonstrate an understanding of major organizational behavior/general management concepts, theories, and their applications (such as motivation, teams, and decision making).
- Demonstrate an understanding of the role of leadership in organizations both at the micro level (individual, teams) and at the macro level of organizations (e.g., strategic management, organizational structure).
- Demonstrate an understanding of how business management concepts relate to service to others, organizational social responsibility, governmental policies.
Marketing involves managing the interface between an organization and its customers by determining their needs and behaviors and delivering need-satisfying value to them while meeting the organization’s goals. Marketing has a fundamental role in virtually all business decisions and in directing the efforts of customer- driven organizations. Marketing is essential not only to retailers, wholesalers and manufacturers, but also to attorneys, accountants, museums, hospitals, colleges, and performing arts and political action groups.
The marketing major requires completion of the business foundation and 24 semester hours as follows:
2 MKTG-317 International Marketing
4 MKTG-320 Digital Marketing
2 MKTG-321 Social Media Marketing
4 MKTG-381 Marketing Research
4 MKTG-382 Consumer Behavior
4 MKTG-488 Marketing Analytics
4 Choose from the following (4 SH minimum):
4 LBMM-216 Introduction to Luxury Brand Marketing and Management
4 LBMM-316 Advanced Luxury Branding
4 LBMM-385 Retail & Visual Merchandising
4 COMM-418 Advertising Campaigns
4 MGMT-416 Intellectual Property and Business
2-4 MKTG-486 Topics in Marketing
4 PSYC-230 Social Psychology