Graduates Lead the Market
As a marketer, you'll have the ability to measure and read the pulse of the market—so you can help deliver what customers want while meeting the goals of your organization.
Susquehanna’s courses, experiences and faculty mentoring will prepare you for success.
We guarantee international internships for all business students. We have students who intern in dynamic cities such as London, Barcelona, Tokyo, Hamburg and many more. We also have internship partnerships at top organizations in the U.S., where experience can give you the edge before graduation.
In our program, you'll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies and marketing communications.
Since marketing is integral to any successful business plan, you'll have the skills and knowledge necessary to work in any industry and in various capacities such as sales, promotions, public relations, advertising and brand management. Our marketing graduates have gone on to jobs at Yelp, PetSmart, American Express and Vanguard.
Because our bold curriculum is rooted in the liberal arts, you'll also develop essential skills that employers seek, like writing, teamwork, presentation delivery, critical thinking, interpersonal relationships and leadership.
Our interdisciplinary minors, like leadership and international studies, help you gain a better understanding of important topics in today's world. Retail, manufacturing, law, politics finance, health care, higher education and the arts—you'll be career-ready.
World-Class Accredited Degree Opens Doors
Our Sigmund Weis School of Business is accredited by AACSB International. Less than 5% of the 15,000+ business programs worldwide have earned AACSB accreditation, making our program part of an elite group. For you, it means top companies will recognize the high quality of your degree, often offering higher, more competitive salaries.
The powerful combination of our AACSB-accredited program and global experiences prepare you for a successful career.
Ninety-eight percent of Susquehanna graduates have jobs within six months of graduation.
A Susquehanna education provides students with flexibility in coursework so they can conduct research, intern and study abroad. When it comes to your major, you’ll begin taking classes in your chosen program of study in your first year.
Here are some of the courses that marketing majors take in their first few semesters at Susquehanna.
- Principles of Marketing
- Principles of Management
- Principles of Macroeconomics
- Digital Marketing
Download the current course catalog on this page to see the full list of classes and course descriptions for Susquehanna’s majors.
Our students get jobs and internships at:
Corporation Service Company
Medical Components Inc