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Step into the world of the rich and famous
Sports cars that turn heads, lavish five-star resorts and fashion brands that grace major runways—marketing and managing luxury brands like these takes specialized knowledge and training.
Luxury brands are worth hundreds of billions of dollars and are poised to grow even more. You'll master the unique management and marketing strategies they require at one of the only undergraduate universities in the nation to offer a luxury brand marketing and management degree.
You'll be acutely aware of the consumer behavior and relationship management that's vital to keeping these brands on top in a fiercely competitive market.
Go to the luxury brand capitals of the world like Rome, Paris and Milan through our award-winning GO program.
Learn from the pros
Secure first-rate internships through strong alumni connections in the luxury sector. We've had students intern at Lamborghini/McLaren prestige Motors, NOLOGO MgMt, LDJ Productions, Morgan Stanley and StyleTheory.
After graduation, you'll be ready to work at premium brands across the world as a marketing manager, business development consultant or brand manager.
Requirements for the Majors offered by the Management Department. Students complete the business foundation courses and a major in business administration, finance, global management, luxury brand marketing and management, or marketing. No grade below C- will be accepted to fulfill major requirements or in any foundation course.
|Semester Hours||View Full Course Catalog >>|
Business Foundation Courses
|4 ECON-201 Principles of Macroeconomics|
|4 ECON-202 Principles of Microeconomics|
|4 MGMT-202 Business Statistics|
|or MATH-108 Introduction to Statistics|
|or MATH-109 Statistics for Social Sciences|
|or MATH-180 Statistical Methods|
|or PSYC-123 Statistics for the Behavioral Sciences|
|4 INFS-174 Database Systems Analysis and Design|
|4 ACCT-200 Financial Accounting|
|4 ACCT-210 Legal Environment|
|4 MGMT-203 Quantitative Methods for Business and Economic Decisions|
|4 MGMT-240 Principles of Management|
|4 MKTG-280 Marketing|
|2 MGMT-105 Introduction to Professional Development|
|4 ACCT-330 Cost Management|
|4 FINC-340 Corporate Financial Management|
|4 INFS-472 Management Support Systems|
|4 MGMT-400 Business Policy and Strategy|
|4 MGMT-404 Global Business Ethics|
No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. The course descriptions listed later in the catalog identify prerequisites, and these suggest a certain degree of order in completing the foundation. In addition to the foundation, first-semester business students enroll in MGMT-102 Global Business Perspectives (four semester hours), which provides an introduction to liberal studies and college life, as well as an overview of business functional areas, career opportunities and the Sigmund Weis School curriculum. This course satisfies the Perspectives requirement of the Central Curriculum.
Luxury Brand Marketing and Management Major. From family businesses to international conglomerates, luxury goods and services provide global management challenges and opportunities. Luxury goods and services are rapidly expanding markets and include everything from athletic teams, sports cares, and resorts to the fashion and jewelry industries. Students in this major study the business models and unique marketing strategies that are often counter-intuitive but integral to the successful management and marketing of luxury brands. Students will develop an advanced awareness of consumer behavior and consumer relationship management and learn to apply effective strategic marketing techniques to this fiercely competitive market. The increasing focus on sustainability, the impact of today's international economy, and the unique legal issues involved in the luxury sector are key to understanding this sector of goods and services.
The goal of the luxury brand marketing and management major is to assist students with gaining the knowledge and skills to develop a global vision of the business, leadership, marketing, and managerial abilities to manage successfully a luxury brand.
The luxury brand marketing and management major requires completion of the business foundation and the following courses:
|4 LBMM-216 Introduction to Luxury Brand Marketing and Management|
|4 LBMM-316 Luxury Brand Marketing|
|4 MKTG-382 Consumer Behavior|
|4 LBMM-416 Intellectual Property and the Luxury Industry|
4 semester hours chosen from the following:
|4 MKTG-318 Integrated Marketing Communications|
|4 MKTG-381 Marketing Research|
|2 MGMT-317 International Marketing|
|2 MKTG-486 Topics in Marketing|
|2 MKTG-485 Marketing Strategy and Management|
|2 MKTG-384 Retailing|
|4 MGMT-350 International Business|
|2-4 MGMT-503 Business Internship|