Marketing

Requirements for the Majors offered by the Management and Marketing Department. Students complete the business foundation courses and a major in international business, luxury brand marketing and management, management, or marketing. No grade below C- will be accepted to fulfill major requirements or in any foundation course.

Double-counting restriction: no student may have more than one major in the Sigmund Weis School of Business.

Semester Hours View Full Course Catalog >>

Business Foundation Courses

Year 1

4 ECON-201 Principles of Macroeconomics
4 ECON-202 Principles of Microeconomics
4 MGMT-202 Business Statistics
or MATH-108 Introduction to Statistics
or MATH-109 Statistics for Social Sciences
or MATH-180 Statistical Methods
or PSYC-123 Statistics for the Behavioral Sciences

Year 2

4 INFS-174 Database Data Collection and Modeling
4 ACCT-200 Financial Accounting
4 ACCT-210 Legal Environment
2 INFS-233 Data Driven Decision Making
4 MGMT-240 Principles of Management
4 MKTG-280 Marketing
2 MGMT-105 Introduction to Professional Development

Year 3

4 ACCT-330 Cost Management
4 FINC-340 Corporate Financial Management

Year 4

4 INFS-472 Data Insight and Visualization
4 MGMT-400 Business Policy and Strategy
4 MGMT-404 Global Business Ethics

No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. The course descriptions listed later in the catalog identify prerequisites, and these suggest a certain degree of order in completing the foundation. In addition to the foundation, first-semester business students enroll in MGMT-102 Global Business Perspectives (four semester hours), which provides an introduction to liberal studies and college life, as well as an overview of business functional areas, career opportunities and the Sigmund Weis School curriculum. This course satisfies the Perspectives requirement of the Central Curriculum.

Marketing Major. Marketing involves managing the interface between an organization and its customers by determining their needs and behaviors and delivering need-satisfying value to them while meeting the organization's goals. Marketing has a fundamental role in virtually all business decisions and in directing the efforts of customer-driven organizations. Marketing is essential not only to retailers, wholesalers and manufacturers, but also to attorneys, accountants, museums, hospitals, colleges, and performing arts and political action groups.

The marketing major requires completion of the business foundation and 22 semester hours as follows:

2 MKTG-317 International Marketing
4 MKTG-320 Digital Marketing
4 MKTG-381 Marketing Research
4 MKTG-382 Consumer Behavior
4 MKTG-488 Strategic Marketing and Analysis

At least 4 semester hours chosen from the following:

4 LBMM-216 Introduction to Luxury Brand Marketing and Management
4 LBMM-316 Luxury Brand Marketing
4 LBMM-385 Retail and Visual Merchandising
4 MKTG-318 Integrated Marketing Communications
4 MGMT-416 Intellectual Property and Business
2 MKTG-486 Topics in Marketing
4 PSYC-230 Social Psychology

Minor in Marketing The minor in marketing requires 16 semester hours. To complete the minor, students must have a GPA of at least 2.00 in the minor coursework and no grade below a C- in courses chosen from the following:

Semester Hours View Full Course Catalog >>
4 MKTG-280 Marketing

12 semester hours from the following:

4 LBMM-216 Introduction to Luxury Brand Marketing and Management
4 LBMM-316 Luxury Brand Marketing
4 MKTG-318 Integrated Marketing Communications
4 MKTG-381 Marketing Research
4 MKTG-382 Consumer Behavior
4 MGMT-416 Intellectual Property and Business
2
2 MKTG-486 Topics in Marketing
4 MKTG-488 Strategic Marketing and Analysis

Note: the minor is not available to students majoring in luxury brand marketing and management.

Management Courses

MGMT-102 Global Business Perspectives

An overview of business fundamentals, functional areas of business, business careers and opportunities provided by the Sigmund Weis School of Business. A case-based approach emphasizing teamwork and communication skills. A team presentation of case analyses to invited business executives is a key component and highlight of the course. 4 SH. CC: Oral Intensive, Perspectives, Team Intensive.

MGMT-105 Introduction to Professional Development

This course focuses on identifying and clarifying individual values, skills, interests and personality type to develop suitable career objectives, placing emphasis on the connections between career preparation, academic choices and co-curricular activities. Students learn how to construct a resume and cover letter and conduct an employment search. Primary theories used to teach career planning and development include trait and factor, developmental, learning and socioeconomic theories. Prerequisite: Sophomore standing. 2 SH.

MGMT-202 Business Statistics

Principles and methods of data collection, presentation, analysis and interpretation for business decisions. Includes statistical description, probability theory and methods of inference; regression and correlation analysis; time-series analysis and index numbers; and chi-square. Introduces computer-based statistical packages. (Students may earn credit for only one of the introductory statistics courses offered by the management, mathematics or psychology departments.) 4 SH. CC: Analytical Thought.

MGMT-230 Exploring Entrepreneurial Opportunities

This course is aimed specifically at attracting students from all disciplines to explore innovation and entrepreneurship in a cross-disciplinary setting. Students will investigate what entrepreneurial opportunities can exist within such fields as creative writing, math, engineering, languages, music and business. The aim of the course is to ignite passion in discovering how an idea can become a real company, through experiential learning using a variety of methodologies. The course will include an introduction to entrepreneurship through an exploration of developing ideas, business model creation and business feasibility analysis. 4 SH. CC: Oral Intensive, Team Intensive.

MGMT-240 Principles of Management

This course examines the essentials of management: planning, organizing, leading, and controlling. Within this structure, students will explore how managers deal with the turbulent environment of business and the increasing complexity brought on by globalization and technological innovation. 4 SH.

MGMT-250 Introductory Topics in Business

An introductory course covering topics of current importance and interest in business. 2-4 SH.

MGMT-290 Non Profit Management

This is an introductory survey of the nature and function of non-profit organization, including basic legal requirements affecting non-profits, theories and practices for establishing and managing non-profit organizations, designing and assessing operational structures for non-profit organizations, and strategies for inter-organizational relationships. 4 SH.

MGMT-333 New Ventures: Start-Up to Exit

This course will focus on multiple aspects of new venture start-up, growth and exit to include; the start-up process, the various business models, the legal foundations of a business, business operations, financial management, organizational growth and exit strategies. This course will use a variety of case studies to emphasize real world examples and lead students through core elements of the business plan. Pre-requisite: MGMT-230 or Management major. 4 SH.

MGMT-350 International Business

A broad exposure to the turbulent, complex and expanding nature of business in the international environment. Considers the fundamental principles and practices of multinational enterprises with both text and case studies. Prerequisites: ECON-201, ECON-202 or instructor's permission. 4 SH.

MGMT-351 Seminar in European Business Operations

A study of business practice and operations in the U.K. and continental Europe. Offered in London, England, for business students in the Sigmund Weis School London Program. Emphasis is pragmatic and applications-oriented. The course features field trips to manufacturing facilities, distribution centers and financial institutions in the U.K. and on the European continent. Class often features guest lecturers knowledgeable in specific fields of international business. Prerequisites: Junior standing or instructor's permission and participation in the London Program. 2 SH.

MGMT-360 Management and Organizational Behavior

Examines the theories, practices and processes of management and organizational behavior. Emphasizes applications of theory to practice and learning from experiential activities. Topics include motivation, values and ethics, interpersonal communication, group processes, conflict and negotiation, and leadership. Numerous exercises emphasize application of theories and processes to students' personal experiences. Prerequisites: Sophomore standing, an introductory statistics course (MATH-108, MATH-180, MGMT-202 or PSYC-123) and either ECON-105 or ECON-202. 4 SH. CC: Diversity Intensive.

MGMT-361 Human Resource Management

Examines the activities and practices conducted by a human resource management department, as well as the relationships among them. Topics include job analysis and design, human resource planning, recruitment and selection, training and development, performance appraisal, and compensation. Numerous exercises are used to emphasize application of human resource management concepts and methods to real-world scenarios. Prerequisite: MGMT-360 or instructor's permission. 4 SH.

MGMT-362 Employment Law

Explores legislation regulating wages, hours and other conditions of employment. Topics include federal laws that regulate wages and salaries, hours of work, equal employment opportunity, health and safety, and workplace justice. Students are required to apply concepts and techniques discussed in class within several assignments and/or exercises. Prerequisite: MGMT-361 or instructor's permission. 2 SH.

MGMT-369 Values, Ethics and the Good Life

Students are introduced to "The Encompassing," a model that depicts the complexity of being or becoming a fully functioning human being. The Encompassing model describes four modes of being (human), as well as ethical systems and leadership styles that correspond to each mode. Students will engage in class discussion, exercises and other learning activities that focus on their applying course material to their own personal lives. Prerequisite: Junior standing or instructor's permission. 4 SH. CC: Ethics.

MGMT-373 Managing for Sustainability

This course enables students to evaluate the economic, social and environmental performance for-profit and nonprofit organizations through the lens of sustainability concepts. Using a case method approach, students critically examine contemporary sustainability issues and evaluate their potential effects on the sustainability practices of domestic and international organizations. Prerequisite: MGMT-240 or MGMT-360. 4 SH.

MGMT-379 Business-Government Relations

This course focuses on the relationship between business and government in both market-based and social contexts. Students will examine how government policies affect businesses and how businesses influence and interact with governments. Business-government relationships will be analyzed within the contexts of the United States, Organization for Economic Cooperation and Development (OECD), and developing countries. Prerequisites: one course from POLI-111, MGMT-240 or MGMT-360. 2 SH.

MGMT-390 Operations Management

Introduces areas such as product and process development, capacity planning, inventory control, product scheduling, and quality control. Emphasizes the integration of strategic long-term and analytical short-term decisions and the integration of the operations function within the firm. Uses quantitative models, spreadsheet models and computer applications to provide a framework and support for the development of management decisions. Prerequisites: Junior standing,  MGMT-203, ACCT-200, and either ECON-105 or ECON-202. 4 SH.

MGMT-400 Business Policy and Strategy

The capstone course for business seniors that integrates much of the knowledge they gain from earlier courses. Uses a case method approach to solve problems facing top management. Emphasizes the global environment and strategic management decisions. Covers finance, management, marketing, technology, geography, leadership and other factors in both domestic and international cases. Heavy emphasis on the development of analytical skills and both written and oral communications skills. Prerequisites: Senior standing and completion with a C- or better of MGMT-240 or MGMT-360. 4 SH. Capstone. CC: Oral Intensive, Writing Intensive.

MGMT-404 Global Business Ethics

Examines the concepts and applications of ethical and moral behavior that affect business decision making and result in socially responsible policies and actions. Uses actual cases and issues to demonstrate the need for social responsibility as an integral part of business strategies and implementation. Prerequisites: Junior standing. CC: Diversity Intensive, Ethics Intensive. 4 SH.

MGMT-410 International Management

This course presents an analysis of the unique managerial problems encountered by international, multinational and global business enterprises. Emphasis is placed on the economic, technological, sociocultural and political aspects of firms doing business globally and their effects on the managerial objectives, processes, and strategic decision-making. Prerequisite: MGMT-240 or MGMT-360. 2 SH.

MGMT-434 Entrepreneurial Experience

Student teams create, manage and run an organization. They must appoint a management team, delegate jobs, hire personnel and manage finances in order to run the business. Students also study several cases that demonstrate different aspects of the entrepreneurial company. Prerequisite: MGMT-230 and senior standing. 4 SH.

MGMT-437 Sustainable Entrepreneurship

This course will focus on the exploration of entrepreneurship through an analysis of case studies within a variety of entrepreneurial contexts. It will address modern aspects of entrepreneurship such as sustainability, ethics, social innovation, gender and globalization. The context in which entrepreneurial activity is explored will include non-for-profit organizations, non-governmental organizations and for-profit ventures. The course expands on the critical role of entrepreneurs and the role that entrepreneurship plays in the local, national and global economy. Pre-requisite: MGMT-230 Exploring Entrepreneurial Opportunities. 4 SH.

MGMT-464 Compensation Structure Design

Explores the theory and practice of compensation structure design based on concepts of internal and external equity. Internal equity focuses on assessing the relative worth of different jobs in an organization through job evaluation. External equity involves assigning pay levels to different jobs in an organization based on data collected from wage and salary surveys of competitors. The topic of benefits is also addressed. Students are required to apply concepts and techniques in class within a group project that entails developing a compensation structure for a hypothetical company. Prerequisite: MGMT-361 or instructor's permission. 2 SH.

MGMT-465 Performance Management

Explores the theory and practice of performance appraisal and performance-based pay. Performance appraisal topics include appraisal instruments, sources of appraisal, increasing appraisal accuracy and conducting appraisal interviews. Performance-based pay topics include traditional merit pay, as well as incentive plans, gain sharing and profit sharing. Students are required to apply concepts and techniques discussed in class within several assignments and/or exercises. Prerequisite: MGMT-361 or instructor's permission. 2 SH.

MGMT-466 Negotiations

Develops skills in negotiation, joint decision making and joint problem solving through analysis of the negotiating process, frequent negotiation exercises, case analyses and interaction with professional negotiators. Prerequisite: Junior standing or instructor's permission. 2 SH.

MGMT-467 Topics in Management

Explores topics of current importance and interest in management. Prerequisites: Junior standing. 2-4 SH.

MGMT-468 Women in Organizations

Examines the role of sex and gender in organizations. Special attention is given to topics relevant to women working in organizations, such as sex and gender differences in career/job preferences, advancement and pay, teamwork, leadership, sexuality in the workplace and work-family balance. Other topics addressed include hostile vs. benevolent sexism, as well as practices designed to increase diversity within organizations. Class is conducted in a seminar format. Prerequisite: Junior standing or permission of instructor. Same as WMST-380. 2 SH. CC: Diversity Intensive.

MGMT-501 Independent Study

Individualized academic work for qualified students under faculty direction. Typically focused on topics not covered in regularly offered courses. Prerequisites: Senior standing and permission of faculty member and department head. 2-4 SH.

MGMT-502 Senior Research

An original research project under faculty direction. Prerequisites: Senior standing and permission of faculty member and department head. 2-4 SH.

MGMT-503 Business Internship

Full-time off-campus employment for junior or senior business students guided by host organization management supervisor and Sigmund Weis School faculty internship adviser. Requires collateral written analysis of the learning experience. Prerequisites: Permission of faculty supervisor and department head and a 2.00 GPA. S/U. 2-4 SH.

Marketing Courses

MKTG-280 Marketing

The study of business activities planned and implemented to facilitate the exchange or transfer of products and services so that both parties benefit. Examines markets and segments, as well as product, price, promotion and channel variable decisions. Considers marketing in profit and nonprofit sectors and in the international setting. 4 SH.

MKTG-317 International Marketing

In this course students analyze world markets, including the perspectives of consumers throughout the world. Students will learn about the marketing management techniques required to meet the demands of world markets in a dynamic and ever-changing setting. Prerequisite: MKTG-280. 2 SH.

MKTG-318 Integrated Marketing Communications

Reflects the growing practice of effectively combining an organization's communication tools in a united effort for goal accomplishment. Topics include advertising, public relations, sales promotions, marketing, social media, e-commerce and sponsorships. Legal and ethical considerations are also discussed. Same as COMM-418. Prerequisite: Junior standing. 4 SH. Capstone. CC: Interdisciplinary.

MKTG-320 Digital Marketing

This course emphasizes the importance of digital marketing and the ways in which it has revolutionized the interactions and relationships between firms and consumers. Students will gain both theoretical and industry knowledge, and explore the powerful tools that companies use in digital marketing to reach their consumers. This course emphasizes topics such as online advertising, search engine optimization, conversion strategies, social media, and online privacy. Students will also learn to quantitatively and qualitatively evaluate digital tools for business purposes. Prerequisite: MKTG-280. 4 SH.

MKTG-381 Marketing Research

The course material parallels the marketing research process and follows the definition of a research problem, the design of an appropriate methodology and the collection of data. Data compilation and analysis and report preparation are covered in the data analysis portion of the course. The objective is to provide students with the analytical skills and practical experience that will allow them to perform market research. Prerequisites: an introductory statistics course (MATH-108, MATH-180, MGMT-202 or PSYC-123) and MKTG-280. 4 SH.

MKTG-382 Consumer Behavior

A survey of the contributions of the behavioral sciences to the understanding of buyer behavior. Emphasizes how marketers use theories regarding the consumer purchasing process to make decisions at both the strategic and tactical levels. Prerequisite: MKTG-280. 4 SH.

MKTG-486 Topics in Marketing

In-depth focus on a marketing topic of current interest. Possible topics include marketing for service and nonprofit organizations, new product development and direct marketing. Prerequisite: MKTG-280. 2 SH.

MKTG-488 Strategic Marketing and Analysis

This marketing course is designed to support high level decision making through the review, analysis and integration of knowledge gained while completing classes toward a degree in Marketing. Students will complete an academic project that demonstrates their mastery of marketing principles using data-driven decision making. Prerequisites: MKTG-382 and MKTG-381. 4 SH.

Luxury Brand Marketing and Management Courses

Sigmund Weis School of Business London Program Courses

INTD-133 British Theatre

Offered to students participating in the London Program of the Sigmund Weis School of Business, this course provides knowledge and exposure to the art of theatre performance by utilizing the rich offerings of the theatre and other fine arts resources in London and England. 4 SH. CC: Artistic Expression.

INTD-134 British History/Culture London

Offered to students participating in the London Program of the Sigmund Weis School of Business, this course introduces students to the theories and principles of diversity by examining Great Britain as a case study in diversity. The course explores key aspects diversity in relation to, but not limited to, class, race, gender and sexuality. A key focus will be location-specific study of social and cultural diversity through student exploration of the role played by culture, ethnicity, class, race and gender in Britain's past and in its contemporary life. This will involve exploring the opportunities and challenges faced by individuals, businesses and non-profit organizations in their engagement with issues of equality and social justice. Students will learn about contemporary British culture and they will be able to compare that culture with that of the United States. 4 SH. CC: Diversity.

OFFP-SWSB SWSB London Program Planning

The goal of this course is to prepare study abroad students for a semester's study in the Sigmund Weis School of Business London Program. Many differences come into play: finances, physical health and safety, cultural expectations, and world affairs differ in relevance to the SU student studying on campus versus studying in London. This course will respond to the question of how to research, plan and prepare for a study abroad experience, as well as how to prepare to return home. 1 SH.

OFFR-SWSB SWSB London Program Reflection

This course completes the cross-cultural requirement for students in the Sigmund Weis School of Business London Program. Through short assignments, student presentations, a final paper and an opinion survey, students reflect on their learning in London coursework, company visits, consulting projects and more. 1 SH CC: Cross-Cultural Reflection.