Professors are delivering instruction online through the remainder of the semester. SU updates and resources regarding COVID-19 are posted here.

MKTG-280 Marketing

The study of business activities planned and implemented to facilitate the exchange or transfer of products and services so that both parties benefit. Examines markets and segments, as well as product, price, promotion and channel variable decisions. Considers marketing in profit and nonprofit sectors and in the international setting. 4 SH.