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Entrepreneurship & Innovation
Minor in Entrepreneurship and Innovation. Entrepreneurship is important to the overall economic future of our society, as well as being a leading area of interest to students. The creation of new products, services, jobs, business, and, in fact, entire industries is more dependent upon entrepreneurship today than it ever has been in the past. The importance of entrepreneurship has become more widely acknowledged and understood, generating enormous opportunities for entrepreneurial thinking and considerable interest in the field by students and educators. To complete the minor students must have a GPA of at least 2.00 in the minor coursework and must complete the following courses with grades of C- or higher.
|Semester Hours||View Full Course Catalog >>|
|4 MGMT-230 Exploring Entrepreneurial Opportunities|
|4 MGMT-333 New Ventures: Start-Up to Exit|
|4 MGMT-434 Entrepreneurial Experience|
|4 MGMT-437 Sustainable Entrepreneurship|
MGMT-102 Global Business Perspectives
An overview of business fundamentals, functional areas of business, business careers and opportunities provided by the Sigmund Weis School of Business. A case-based approach emphasizing teamwork and communication skills. A team presentation of case analyses to invited business executives is a key component and highlight of the course. 4 SH. CC: Oral Intensive, Perspectives, Team Intensive.
MGMT-105 Introduction to Professional Development
This course focuses on identifying and clarifying individual values, skills, interests and personality type to develop suitable career objectives, placing emphasis on the connections between career preparation, academic choices and co-curricular activities. Students learn how to construct a resume and cover letter and conduct an employment search. Primary theories used to teach career planning and development include trait and factor, developmental, learning and socioeconomic theories. Prerequisite: sophomore standing. Only open to students studying in the Sigmund Weis School of Business. 2 SH.
MGMT-202 Business Statistics
Principles and methods of data collection, presentation, analysis and interpretation for business decisions. Includes statistical description, probability theory and methods of inference; regression and correlation analysis; time-series analysis and index numbers; and chi-square. Introduces computer-based statistical packages. (Students may earn credit for only one of the introductory statistics courses offered by the management, mathematics or psychology departments.) 4 SH. CC: Analytical Thought.
MGMT-203 Quantitative Methods for Business and Economic Decisions
This business foundation course helps students to understand the concepts, techniques and applications of both deterministic and probabilistic mathematical/quantitative methods for strategic and operational business decisions. The course focuses on how applied mathematical/quantitative methods can be used to improve critical business and economic decisions for better and sustainable expected results. Discussion topics will include linear programming and optimization methods, decision models under certainty and risk, inventory models, waiting line and simulation methods, project scheduling and network analysis, and integral and differential calculus for economic and business applications. Prerequisite: MGMT-202 or equivalent statistics course. 4 SH.
MGMT-230 Exploring Entrepreneurial Opportunities
This course is aimed specifically at attracting students from all disciplines to explore innovation and entrepreneurship in a cross-disciplinary setting. Students will investigate what entrepreneurial opportunities can exist within such fields as creative writing, math, engineering, languages, music and business. The aim of the course is to ignite passion in discovering how an idea can become a real company, through experiential learning using a variety of methodologies. The course will include an introduction to entrepreneurship through an exploration of developing ideas, business model creation and business feasibility analysis. 4 SH. CC: Oral Intensive, Team Intensive.
MGMT-240 Principles of Management
This course examines the essentials of management: planning, organizing, leading, and controlling. Within this structure, students will explore how managers deal with the turbulent environment of business and the increasing complexity brought on by globalization and technological innovation. 4 SH.
MGMT-250 Introductory Topics in Business
An introductory course covering topics of current importance and interest in business. 2-4 SH.
MGMT-290 Non Profit Management
This is an introductory survey of the nature and function of non-profit organization, including basic legal requirements affecting non-profits, theories and practices for establishing and managing non-profit organizations, designing and assessing operational structures for non-profit organizations, and strategies for inter-organizational relationships. 4 SH.
MGMT-317 International Marketing
In this course students analyze world markets, including the perspectives of consumers throughout the world. Students will learn about the marketing management techniques required to meet the demands of world markets in a dynamic and ever-changing setting. Prerequisite: MKTG-280. 2 SH.
MGMT-333 New Ventures: Start-Up to Exit
This course will focus on multiple aspects of new venture start-up, growth and exit to include; the start-up process, the various business models, the legal foundations of a business, business operations, financial management, organizational growth and exit strategies. This course will use a variety of case studies to emphasize real world examples and lead students through core elements of the business plan. Pre-requisite: MGMT-230. 4 SH.
MGMT-350 International Business
A broad exposure to the turbulent, complex and expanding nature of business in the international environment. Considers the fundamental principles and practices of multinational enterprises with both text and case studies. Prerequisites: ECON-201, ECON-202 or instructor's permission. 4 SH.
MGMT-351 Seminar in European Business Operations
A study of business practice and operations in the U.K. and continental Europe. Offered in London, England, for business students in the Sigmund Weis School London Program. Emphasis is pragmatic and applications-oriented. The course features field trips to manufacturing facilities, distribution centers and financial institutions in the U.K. and on the European continent. Class often features guest lecturers knowledgeable in specific fields of international business. Prerequisites: Junior standing or instructor's permission and participation in the London Program. 2 SH.
MGMT-360 Management and Organizational Behavior
Examines the theories, practices and processes of management and organizational behavior. Emphasizes applications of theory to practice and learning from experiential activities. Topics include motivation, values and ethics, interpersonal communication, group processes, conflict and negotiation, and leadership. Numerous exercises emphasize application of theories and processes to students' personal experiences. Prerequisites: Sophomore standing, an introductory statistics course and either ECON-105 or ECON-202 or instructor's permission. 4 SH. CC: Diversity Intensive.
MGMT-361 Human Resource Management
Examines the activities and practices conducted by a human resource management department, as well as the relationships among them. Topics include job analysis and design, human resource planning, recruitment and selection, training and development, performance appraisal, and compensation. Numerous exercises are used to emphasize application of human resource management concepts and methods to real-world scenarios. Prerequisite: MGMT-360 or instructor's permission. 4 SH.
MGMT-362 Employment Law
Explores legislation regulating wages, hours and other conditions of employment. Topics include federal laws that regulate wages and salaries, hours of work, equal employment opportunity, health and safety, and workplace justice. Students are required to apply concepts and techniques discussed in class within several assignments and/or exercises. Prerequisite: MGMT-361 or instructor's permission. 2 SH.
MGMT-369 Values, Ethics and the Good Life
Students are introduced to "The Encompassing," a model that depicts the complexity of being or becoming a fully functioning human being. The Encompassing model describes four modes of being (human), as well as ethical systems and leadership styles that correspond to each mode. Students will engage in class discussion, exercises and other learning activities that focus on their applying course material to their own personal lives. Prerequisite: Junior standing or instructor's permission. 4 SH. CC: Ethics
MGMT-390 Operations Management
Introduces areas such as product and process development, capacity planning, inventory control, product scheduling, and quality control. Emphasizes the integration of strategic long-term and analytical short-term decisions and the integration of the operations function within the firm. Uses quantitative models, spreadsheet models and computer applications to provide a framework and support for the development of management decisions. Prerequisites: Junior standing, MGMT-203, ACCT-200, and either ECON-105 or ECON-202. 4 SH.
MGMT-400 Business Policy and Strategy
The capstone course for business seniors that integrates much of the knowledge they gain from earlier courses. Uses a case method approach to solve problems facing top management. Emphasizes the global environment and strategic management decisions. Covers finance, management, marketing, technology, geography, leadership and other factors in both domestic and international cases. Heavy emphasis on the development of analytical skills and both written and oral communications skills. Prerequisites: Senior standing and completion with a C- or better of FINC-340 and MGMT-360. 4 SH. Capstone. CC: Oral Intensive, Writing Intensive.
MGMT-404 Global Business Ethics
Examines the concepts and applications of ethical and moral behavior that affect business decision making and result in socially responsible policies and actions. Uses actual cases and issues to demonstrate the need for social responsibility as an integral part of business strategies and implementation. Prerequisites: Senior standing and completion of all 300-level business requirements or instructor's permission. 4 SH.
MGMT-434 Entrepreneurial Experience
Student teams create, manage and run an organization. They must appoint a management team, delegate jobs, hire personnel and manage finances in order to run the business. Students also study several cases that demonstrate different aspects of the entrepreneurial company. 4 SH.
MGMT-437 Sustainable Entrepreneurship
This course will focus on the exploration of entrepreneurship through an analysis of case studies within a variety of entrepreneurial contexts. It will address modern aspects of entrepreneurship such as sustainability, ethics, social innovation, gender and globalization. The context in which entrepreneurial activity is explored will include non-for-profit organizations, non-governmental organizations and for-profit ventures. The course expands on the critical role of entrepreneurs and the role that entrepreneurship plays in the local, national and global economy. Pre-requisite: MGMT-230 Exploring Entrepreneurial Opportunities. 4 SH.
MGMT-464 Compensation Structure Design
Explores the theory and practice of compensation structure design based on concepts of internal and external equity. Internal equity focuses on assessing the relative worth of different jobs in an organization through job evaluation. External equity involves assigning pay levels to different jobs in an organization based on data collected from wage and salary surveys of competitors. The topic of benefits is also addressed. Students are required to apply concepts and techniques in class within a group project that entails developing a compensation structure for a hypothetical company. Prerequisite: MGMT-361 or instructor's permission. 2 SH.
MGMT-465 Performance Management
Explores the theory and practice of performance appraisal and performance-based pay. Performance appraisal topics include appraisal instruments, sources of appraisal, increasing appraisal accuracy and conducting appraisal interviews. Performance-based pay topics include traditional merit pay, as well as incentive plans, gain sharing and profit sharing. Students are required to apply concepts and techniques discussed in class within several assignments and/or exercises. Prerequisite: MGMT-361 or instructor's permission. 2 SH.
Develops skills in negotiation, joint decision making and joint problem solving through analysis of the negotiating process, frequent negotiation exercises, case analyses and interaction with professional negotiators. Prerequisite: Junior standing or instructor's permission. 2 SH.
MGMT-467 Topics in Management
Explores topics of current importance and interest in management. Prerequisites: Junior standing and MGMT-360 or instructor's permission. 2-4 SH.
MGMT-468 Women in Organizations
Examines the role of sex and gender in organizations. Special attention is given to topics relevant to women working in organizations, such as sex and gender differences in career/job preferences, advancement and pay, teamwork, leadership, sexuality in the workplace and work-family balance. Other topics addressed include hostile vs. benevolent sexism, as well as practices designed to increase diversity within organizations. Class is conducted in a seminar format. Prerequisite: Junior standing or permission of instructor. Same as WMST-380. 2 SH. CC: Diversity Intensive.
MGMT-501 Independent Study
Individualized academic work for qualified students under faculty direction. Typically focused on topics not covered in regularly offered courses. Prerequisites: Senior standing and permission of faculty member and department head. 2-4 SH.
MGMT-502 Senior Research
An original research project under faculty direction. Prerequisites: Senior standing and permission of faculty member and department head. 2-4 SH.
MGMT-503 Business Internship
Full-time off-campus employment for junior or senior business students guided by host organization management supervisor and Sigmund Weis School faculty internship adviser. Requires collateral written analysis of the learning experience. Prerequisites: Permission of faculty supervisor and department head and a 2.00 GPA. S/U. 2-4 SH.
OFFP-SWSB SWSB London Program Planning
The goal of this course is to prepare study abroad students for a semester's study in the Sigmund Weis School of Business London Program. Many differences come into play: finances, physical health and safety, cultural expectations, and world affairs differ in relevance to the SU student studying on campus versus studying in London. This course will respond to the question of how to research, plan and prepare for a study abroad experience, as well as how to prepare to return home. 1 SH.
OFFR-SWSB SWSB London Program Reflection
This course completes the cross-cultural requirement for students in the Sigmund Weis School of Business London Program. Through short assignments, student presentations, a final paper and an opinion survey, students reflect on their learning in London coursework, company visits, consulting projects and more. 1 SH CC: Cross-Cultural Reflection.
The study of business activities planned and implemented to facilitate the exchange or transfer of products and services so that both parties benefit. Examines markets and segments, as well as product, price, promotion and channel variable decisions. Considers marketing in profit and nonprofit sectors and in the international setting. Prerequisite: Sophomore standing. 4 SH.
MKTG-318 Integrated Marketing Communications
Reflects the growing practice of effectively combining an organization's communication tools in a united effort for goal accomplishment. Topics include advertising, public relations, sales promotions, marketing, social media, e-commerce and sponsorships. Legal and ethical considerations are also discussed. Same as COMM-418. Prerequisite: Junior standing. 4 SH. Capstone. CC: Interdisciplinary.
MKTG-381 Marketing Research
The course material parallels the marketing research process and follows the definition of a research problem, the design of an appropriate methodology and the collection of data. Data compilation and analysis and report preparation are covered in the data analysis portion of the course. The objective is to provide students with the analytical skills and practical experience that will allow them to perform market research. Prerequisites: an introductory statistics course and MKTG-280. 4 SH.
MKTG-382 Consumer Behavior
A survey of the contributions of the behavioral sciences to the understanding of buyer behavior. Emphasizes how marketers use theories regarding the consumer purchasing process to make decisions at both the strategic and tactical levels. Prerequisite: MKTG-280. 4 SH.
Marketing activities that involve the sale of goods and services to ultimate consumers for personal, family, household and small-business use. Focuses on store operations, distribution functions and nonstore retailing, including mail-order and the Internet. Prerequisite: MKTG-280. 2 SH.
MKTG-485 Marketing Strategy and Management
A case method capstone course for the marketing emphasis, applying marketing functions to real-world situations. Integrates knowledge from previous courses in marketing, management, accounting and finance as applied to market planning. Prerequisites: MKTG-382 and MKTG-381. 2 SH.
MKTG-486 Topics in Marketing
In-depth focus on a marketing topic of current interest. Possible topics include marketing for service and nonprofit organizations, new product development and direct marketing. Prerequisite: MKTG-280. 2 SH.
Luxury Brand Marketing and Management Courses
LBMM-216 Introduction to Luxury Brand Marketing and Management
This course covers the history of luxury brands through the facets of luxury today. It explores how brand equity is created, pricing strategies, the distribution of luxury goods, and various business models for luxury goods. 4 SH.
LBMM-316 Luxury Brand Marketing
In this course students explore communication strategies, developing brand equity, and luxury brand stretching. The course also covers global trends and innovative strategies for marketing luxury to emerging markets. In addition, it introduces students to the impact of digital technology and the concepts of luxury sustainability and social entrepreneurship. Prerequisite: LBMM-216. 4 SH.
LBMM-416 Intellectual Property and the Luxury Industry
Intellectual property is the foundation upon which the success of luxury brands are built. Valuable intellectual property is paramount to the growth and sustainability of brand value. This course covers protection of intellectual property domestically and globally, and it explores the interplay among trademark law, antitrust law, luxury goods, and copies of luxury goods. Prerequisite: ACCT-210. 4 SH.
FINC-300 Financial Statement Analysis
Study of the information contained in balance sheets, income statements, statements of cash flow, and footnotes in the annual reports of corporations. Includes analysis of the relationships and predictability of such information. The course includes case studies, computerized analyses and library research. Prerequisite: ACCT-200. 4 SH.
FINC-340 Corporate Financial Management
Examines the theory and practice of corporate financial management. Topics include the financial environment, time value of money, bond and stock valuation, and the capital asset pricing model. Also covers analysis of financial statements, financial forecasting, capital budgeting, long-term financing decisions, the cost of capital, capital structure, dividend policy and working capital management. Prerequisites: Introductory statistics course, ACCT-200, and either ECON-105 or both ECON-201 and ECON-202. 4 SH.
FINC-342 Investment Analysis
Examines various investment vehicles within a risk and return framework. Topics include the structure and operation of markets, use of margin, short sales, stock market indexes, mutual funds, efficient market hypothesis, stock and bond valuation, duration, international investing, call and put options, futures contracts, real estate, and portfolio management. Uses a mutual fund study, a stock valuation exercise and a computer database to increase knowledge and experience in investment management. Prerequisite: FINC-340. 4 SH.
FINC-344 Financial Institutions and Markets
Focuses on the financial services industries and financial markets in the U.S. economy. Topics include the structure of the financial markets and the roles of the financial services industry and the federal government in these markets; the valuation of fixed-income securities; risk-return trade-offs in capital markets; hedging and the use of financial derivatives to manage interest rate risk, foreign exchange risk, credit risk and liquidity risk; asset-liability-liquidity management emphasizing GAP and duration analysis; and mergers and acquisitions. Prerequisite: FINC-340. 4 SH.
FINC-345 International Financial Management
Examines the theoretical and practical analysis of the financing and investment decisions of multinational firms operating in international financial markets. Topics include international asset valuation, international financing and investments, foreign currency, foreign exchange risk exposure and country risk management. Prerequisite: FINC-340. 4 SH.
FINC-441 Advanced Corporate Financial Management
A brief review of MGMT-340 with additional depth in such topics as risk and return, cost of capital, capital structures theory and practice, capital budgeting, and financial statement analysis. Expands to cover topics such as lease financing and debt refinancing. Uses case studies to apply these concepts and theories. Prerequisite: FINC-340. 4 SH.
FINC-442 Portfolio Management
This course is designed to focus on the work of portfolio managers. Students will learn how to establish appropriate investment objectives, develop optimal portfolio strategies, estimate risk-return trade-offs, select investment managers and evaluate investment performance. Many of the latest quantitative approaches in portfolio formation and evaluation are discussed. This course will draw upon selected materials from the CFA professional designation curriculum. This class is one of the two courses that make up the "Susquehanna Student Investment Program, SUSIP." Prerequisite: FINC-342. 4 SH.
FINC-443 Equity Asset Analysis and Valuation
Examines various investment techniques using empirical analysis within the framework of modern portfolio theory. The course features a top-down fundamental analysis approach using both economic and industry financial data. Topics include macroeconomics, portfolio analysis, financial statement analysis, traditional investment theory, intrinsic security valuation, efficient market hypothesis, executive compensation, insider trading, and advanced technical writing and oral presentations. Prerequisite: FINC-340. 4 SH.
FINC-445 Financial Modeling and Fixed Income Analysis
This course focuses on securities that promise a fixed income stream. Topics include features of bonds, risk of bonds, yield spreads, duration, convexity, term structure, volatility of interest rates, and CDO's. Financial models are developed using Excel and focusing on extraction of financial data and converting it into models useful for financial decision-making. Prerequisites: FINC-340 and FINC-342. 4 SH.
FINC-446 Topics in Finance
Topics of current importance and interest in finance. Prerequisites: FINC-340. 2-4 SH.
Information Systems Courses
INFS-174 Database Systems Analysis and Design
This course deals primarily with the development of the approaches for the analysis, design, and development of database systems in today's business environment. Major emphasis is placed on the development of a series of models that culminate with the creation of a working database system. These models cover the entire system's development life cycle and are critical to ensure the development of an effective database solution. Prerequisites: Sophomore standing and PRDV-100 or COMM-101 and instructor's permission. 4 SH.
INFS-271 E-Business Applications Development
INFS-276 Simulation Models
Design, development and use of computer models for planning, allocation and scheduling in the manufacturing and service sectors. Uses queuing theory and statistical analysis to interpret results. Includes the use of Simul8 or some other special-purpose simulation language. Prerequisites: A statistics course such as MATH-108, MATH-180, MGMT-202, PSYC-123 or equivalent, and either PRDV-100 or COMM-101. 2 SH.
INFS-375 Database Programming
A practical course to teach database programming in SQL. Topics include relational database management systems fundamentals such as extended entity-relationship modeling, normalization and physical database file organization. Additional topics include database administration and data warehousing. Students develop a prototype database for an actual client. Prerequisites: CSCI-181, INFS-174 or CSCI-281. 4 SH.
INFS-472 Management Support Systems
This course provides a framework for managing the introduction, evaluation and assimilation of computer technology into organizations, focusing on information needs of middle and senior management. Case studies address management of information resources and selection of hardware and software. Prerequisites: INFS-174 and MGMT-203. 4 SH. CC: Team Intensive, Writing Intensive.
INFS-485 Artificial Intelligence
A brief summary of the tools, techniques and applications of artificial intelligence. Introduces problem solving and knowledge representation and selects topics from techniques for constructing models, robot design, language processing, computer vision, neural networks and expert systems. Same as CSCI-485. Prerequisites: CSCI-281, MATH-111 and either MATH-108 or MATH-180. 2 SH.
INFS-496 Topics in Information Systems
Topics of current importance and interest in information systems. Emphasizes readings from the current literature. Prerequisite: Instructor's permission. 2 or 4 SH.
INFS-501 Independent Study
Individualized academic work for qualified students under faculty direction. Usually studies special topics not covered in regularly offered courses. Prerequisites: Junior or senior standing and approval of instructor and department head. 2 -4 SH.
INFS-502 Independent Research
A research project culminating in a substantive paper on a selected topic or field in computer science or information systems by arrangement with an instructor. Prerequisites: Junior or senior standing and permission of computer science department head or information systems department head. 2-4 SH.
INFS-503 Information Systems Internship
On-the-job supervised experience in a corporate or nonprofit organization. Prerequisites: Permission of internship coordinator and acceptance by organization. 2-8 SH.
This semester-long course serves as a capstone experience for information systems majors, as well as business students whose primary emphasis is information systems. Students will engage in projects that can benefit a university or community group. These projects will change each year based on requests and arrangements made through the faculty in the Department of Management. The projects largely will focus the students on the development of database solutions to solve business-related problems. Prerequisites: INFS-271 and senior standing. 2 SH. Capstone.