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LBMM-416 Intellectual Property and the Luxury Industry

Intellectual property is the foundation upon which the success of luxury brands are built. Valuable intellectual property is paramount to the growth and sustainability of brand value. This course covers protection of intellectual property domestically and globally, and it explores the interplay among trademark law, antitrust law, luxury goods, and copies of luxury goods. Prerequisite: ACCT-210. 4 SH.