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MKTG-381 Marketing Research

The course material parallels the marketing research process and follows the definition of a research problem, the design of an appropriate methodology and the collection of data. Data compilation and analysis and report preparation are covered in the data analysis portion of the course. The objective is to provide students with the analytical skills and practical experience that will allow them to perform market research. Prerequisites: an introductory statistics course and MKTG-280. 4 SH.