Experiential Learning in the Sigmund Weis School of Business

Experiential learning is a key to long-term student success.

Experiential learning offers our students immediate application of theory, real-time mentorship, meaningful “real-world” project outcomes, and the ability to develop professional communication skills.

We work 1-on-1 with organizations seeking fresh perspectives and creative management solutions by developing customized team-based projects guided by our faculty in the Sigmund Weis School of Business.

Want to learn more about starting a project for your organization?

Submit a Request Form

 The Experiential Learning Process at SWSB

Do you have an organizational challenge? Do you need a fresh perspective on your start-up? Our custom designed projects are hands-on, student-led and faculty-guided. Reach out today if you are interested in taking advantage of our experiential learning program. For more information, email andersonkl@susqu.edu.

Does your organization have a challenge? Just simply click on the Submit a Request Form button ...

After your inquiry, you will work directly with our experiential learning team to determine your ...

Projects are selected based on faculty expertise, course capacity, and your organizational needs....

What Our Clients Have to Say

Estoria Wedding Films

Location: Williamsport, PA

Product/Service Category: Wedding Videography

“I really enjoyed being able to speak with the student team and answer questions regarding the business. It was great to hear their thoughts and perspectives.”

Mama Crockett’s

Location: Lynchburg, VA

Product/Service Category: Cider Donut Bakery & Foodtruck(s)

“It was a fun and unique experience that I believe could benefit many other small businesses and students going forward. It’s always helpful for businesses to get an outside opinion on new marketing tactics because sometimes it’s hard to identify new opportunities from the inside!”


Location: Shamokin, PA

Product/Service Category: Community Business Organization

“SABER was happy to partner with the students of Susquehanna University. To have the participation of students in these projects is so beneficial for the business partners as well as the students. Having these resources assisting with survey definitions and confirmation and assessment of central business district inventory provided both parties so much value. Thank you SU Business School and students for this opportunity!”

Michela Watson Photography

Location: Nashville, TN

Product/Service Category: Luxury Wedding Photography

“In this season of my business, I’ve been focused on up-leveling my offerings and reaching a new clientele. Prior to working with the marketing students from Susquehanna University, I was lacking direction on how to market myself to reach this new demographic of clients. I am so thankful for the students’ hard work and comprehensive marketing plan as I step into this new phase of my business. They were very well-researched, inquisitive, creative, and professional. I was consistently astounded by the ideas they presented and feel confident moving forward. Thank you so much!”

Eagles Mere Museum Logo

Wicked Dog logo

Daily Kairos Logo

Gilson Logo


Deo's Kitchen Logo

Union Cellars Logo

Verb Logo

michela watson photography logo

Ards Farm Logo


A sampling of our clients.

What Our Students Have to Say

Featured Projects

Wicked Dog Grille student photo

Marketing Research Project

In the Fall of 2022, under the supervision of Dr. Hualu Zheng, Marketing Research student teams worked with two clients, Wicked Dog Grille and Deo’s Kitchen, regarding strategic recommendations for their marketing operations. Teams working with Wicked Dog Grille focused on customer relation management strategies to effectively engage student customers. Teams working with Deo’s Kitchen focused on the process of relocating the restaurant, upgrading customer interaction strategies, and reinventing social media marketing practices. Their recommendations were derived through conducting focus groups studies and questionnaires to research the effectiveness of the specific strategies they proposed in the focus group studies.

Global Brigades Presentation

TeleBrigades Micro-Business Consulting Project

In the spring and fall 2021 semesters, International Business classes, led by Dr. Emma Fleck, engaged with the organization Global Brigades.  Through their program, the students engaged in consulting projects with indigenous micro businesses in rural Panama and with Greek refugees from the Ivory Coast, Ghana, the Republic of Congo, and Nigeria.  The students were challenged to apply their business skills, learn from international professionals and foster cultural competency through a virtual immersion with entrepreneurs and develop business tools which would help them grow and stabilize their businesses. 

Estoria Films Presentation

Marketing Plan Project

Since Spring 2021, the Marketing 280 Classes led by Professors Lauren Smith and Kristie Anderson worked with 27 clients across 8 states on a semester long project. Students were organized into groups based on interest and experience and worked 1-on-1 with real-life business owners to envision and present a personalized marketing plan. The consultancy experience provided an environment for students to develop problem solving skills, deepen creative thinking capacity, and practice professional communication and presentation situations.


Contact Us

Sigmund Weis School of Business

514 University Ave.
Selinsgrove, Pa. 17870

Get Directions


Apfelbaum Hall, Rm 218

Campus Map

Phone & Email

Kristie Anderson