December 12, 2023
Susquehanna University presented faculty awards for teaching and advising at the university’s 165th commencement. Hualu Zheng, assistant professor of marketing and management, received the Donald D. Housley Teaching Award and Bo Liu, assistant professor of accounting, was named the Lawrence A. Lemons Distinguished Academic Advising Award recipient.
DONALD D. HOUSLEY TEACHING AWARD
Since joining the Susquehanna community in fall 2019, Assistant Professor of Marketing Hualu Zheng has actively elevated the quantitative rigor of the marketing degree program and standardized the foundational marketing course across all sections within the business school.
In their nominations, students described her as an exceptional professor who cares about the success of everyone, and one who makes time to listen to students’ concerns.
Zheng has presented her research in esteemed marketing journals with interests in marketing analytics and marketing and public policy. She earned a doctorate in agricultural and resource economics with a concentration in food marketing from the University of Connecticut.
LAWRENCE A. LEMONS DISTINGUISHED ACADEMIC ADVISING AWARD
Associate Professor of Accounting Bo Liu joined Susquehanna in 2017, following the completion of his doctorate in accounting from the University of Texas at Dallas.
Liu’s advisees describe him as caring, supportive, knowledgeable and a valuable resource for not just course-planning, but also for career advice. He also serves as an informal advisor to many students, as well as the advisor for international students in the business school.
Liu’s teaching objective revolves around fostering students’ comprehension and appreciation of accounting as the business world’s language. Categorically, his research delves into the internal audit function, accounting information disclosure and the evaluation of accounting research quality.