Management and Marketing
- BA, Capital University
- MBA, Univ of Maryland University College
- PHD, George Washington University
Associate Professor of Management and Marketing
Office LocationApfelbaum Hall - Rm 312
I pursued by MBA because I wanted to develop my skills in managing a business. In the Fortune 500 corporation where I worked, I started a federal government contracting business. That business grew to a run rate of $200 million when I left after 20 years.
I completed my PhD from George Washington University in strategy because I wanted to pursue a second career in academia.
I was interested in Susquehanna University because of its Lutheran heritage, which supports openness to different ways of thinking and the existence of a just society.
Having graduated from a sister school of Susquehanna, I know that a liberal arts background is very important because it gives students a broader perspective to draw on as they progress through their careers.
PhD, George Washington University, 2001.
Supporting Areas of Emphasis: Social Issues Management and International Business
Dissertation Title: Firm-Stakeholder Connectedness in the Deregulating Electric Utility Business: Exchange Relationships in a Network Context
MBA, Smith School of Business, University of Maryland, 1984.
Attended Yale Divinity and the Lutheran School of Theology at Chicago, 1979-1980.
BA, Capital University, English and music (double major) (cum laude), 1976.
Visiting Scholar, University of Kassel, Germany. (Summer 2016)
Senshu University, Tokyo, Japan. (sabbatical). (September 2015 - January 2016)
Fulbright Scholar (specialist program). National Taiwan Normal University (November 2014 - January 2015)
Director, London Study Abroad Semester. (Fall 2014)
Associate Professor of Management, Susquehanna University. (Fall 2008 - Present)
Visiting Assistant Professor, George Washington University. (Fall 2003 - Spring, 2005)
Adjunct Instructor, Trinity College Weekend College for Women (Fall 1985 - Fall 2000)
Director of Sales, LCI. (May 2007 - August 2008).
District Sales Manager, Grainger Industrial Supply. (November 2005 - May 2007).
Federal Business Manager, OfficeMax (Boise Cascade Office Products). (January 1985 - April 2005).
Published Intellectual Contributions
Refereed Journal Articles
Heuer, M. & Landrum, N.E. 2016. “In Search of Environmental Sustainability in the BoP: Enabling Human Nature at Its Core.” Journal of Corporate Citizenship (61). Greenleaf Publishing: Sheffield, UK.
Heuer, M. 2014. The Role of Urgency in Forming Cross-Sector Collaborations to Address
Environmental Sustainability in the U.S. Journal of Management and Sustainability, 4(4).
Heuer, M., Lee, Z. C. 2014. Marcellus Shale Development and the Susquehanna River: An
Exploratory Analysis of Cross-Sector Attitudes on Natural Gas Hydraulic Fracturing.” Organization & Environment, 27(1): 25-42.
Lee, Z.C., Zhu, D.S., Heuer, M. and Liu, S. Y. 2013. A Study of Multiple Reference Effects in
Brand Commitment, The Business Review, Cambridge 21(2),60-65. December 2013.
Clark, T., Heuer, M. 2012. Sustainability Initiatives in the Management Education Industry: Institutional and Stakeholder Perspectives. Journal of Business and Behavioral Sciences, 24(2), 65-78. ABBS: San Diego, CA.
Heuer, M., Kumar, A. 2012. Earth System Governance in South Asia: Designing Cross Sector Collaboration. Journal of Modern Accounting and Auditing, 8(1), 128-135. David Publishing: El Monte, CA.
Heuer, M. 2012. Sustainability Governance Across Time and Space: Connecting Environmental Stewardship in the Firm with the Global Community. Business Strategy and the Environment, 21(2), 86-97. Wiley: West Sussex, UK.
Heuer, M. 2011. Ecosystem Cross-Sector Collaboration: Conceptualizing an Adaptive Approach to Sustainability Governance. Business Strategy and the Environment 20(4), 211-221. Wiley: West Sussex, UK..
Heuer, M. 2010. Defining Stewardship: Towards an Organizational Culture of Sustainability. Journal of Corporate Citizenship (39). Greenleaf Publishing: Sheffield, UK.
Starik, M., Heuer, M. 2002. Strategic Inter-Organizational Environmentalism in the U.S.: A Multi-Sector Perspective of Alternating Eco-Policy Roles. Business Strategy and the Environment, 11(4), 221-235. Wiley: West Sussex, UK.
Heuer, M., Cummings, J.L., & Hutabarat, W. 1999. Cultural Stability or Change Among Managers in Indonesia? Journal of International Business Studies (30)3, 599-610. Palgrave Macmillan.
Heuer, M. 2016. “Value Chain Connectedness as a Framework for Sustainability Governance.” In L. Bals & W.L. Tate (Eds.), Implementing Triple Bottom Line Sustainability into Global Supply Chains. Sheffield, UK: Greenleaf Publishing.
Heuer, M. 2012. “When Private Gain Leads to Social Cost: The Case of Natural Gas Fracking in Central Pennsylvania”. In Jens Mueller (Ed.), Contemporary Challenges in Corporate Governance (pp. 165-180). Rossi Smith Academic Publishing: Oxford.
Davis, H., Heuer, M. 2006. “Managing in a Changing Environment: Implications and Suggestions for Expatriate Managers in India”. In Chatterjee, S.R., Davis, H. & Heuer, M. (Eds.) Management in India: Trends and Transition (pp. 401-417). Response Books (Sage): New Delhi.
Heuer, M. 2006. “The Influence of Indian National Culture on Organizations”. In Chatterjee, S.R., Davis, H, & Heuer, M. (Eds.) Management in India: Trends and Transition (pp. 28-43). Response Books (Sage): New Delhi.
Chatterjee, S.R. & Heuer, M. 2006. “Understanding India Management in a Time of Transition”. In Chatterjee, S.R., Davis, H.,& Heuer, M (Eds.) Management in India: Trends and Transition (pp. 11-27). Response Books (Sage): New Delhi.
Chatterjee, S.R., Davis, H. & Heuer, M. (Eds.) Management in India: Trends and Transition. Response Books (Sage): New Delhi.
Heuer, M. & Lee, Z. C. 2012. “Exploring Stakeholder Connectedness: The Susquehanna
River and Marcellus Shale Hydraulic Fracturing,” National Conference, Association for the Advancement of Sustainability in Higher Education (AASHE): Los Angeles, California (October 12, 2012).
Heuer, M. 2010. Traversing the Commons To Climb The Mountain: Implementing an Integrative Approach To Sustainability Governance. Annual Conference, International Association of Business and Society, SAGE Publications: Los Angeles, CA.
Heuer, M. & Smook, L. 2016. “Remembering the Rana Plaza Workers: Change or Status Quo?” William Davidson Institue, University of Michigan, January 2016.
Heuer, M. 2013. “When Private Gain Leads to Social Cost: The Case of Natural Gas
Fracking in Central Pennsylvania.” Copyright permission granted for this case to appear in
Business Ethics: A Contemporary Approach and related electronic resource guides. Edited by McDonald, G., Cambridge University Press.
Heuer, M. & Smook, L. 2016. “Remembering the Rana Plaza Workers: Change or Status Quo? William Davidson Institue, University of Michigain, Teaching Note 1-430-437. January 18, 2016.
Heuer, M. 2010. A Resource Review of Simulations for Sustainability Education. Academy of Management Learning and Education (3rd ed., vol. 9, pp. 556-560). Academy of Management: Briarcliff Manor, NY
Heuer, M. (Presenter & Author). Managing in a Global Economy XVI. “The Role of Social Movements in Developing Ecosystem Policy.” Eastern Adacemy of Management, Lima, Peru, June 26, 2015.
Heuer, M. (Presenter & Author). 16th Annual International Conference of the American Society of Business and Behavioral Science. “Value Chain Sustainability” Istanbul, Turkey (June 15,
Heuer, M. (Chair & Discussant), 15th Annual International Conference, American Society of Business and Behavioral Sciences, Berlin, Germany. (June 23, 2012).
Heuer, M. (Presenter & Author), 15th Annual International Conference of the American Society of Business and Behavioral Sciences. “Sustainability Initiatives in the Management Education Industry,” American Society of Business and Behavioral Sciences, Berlin, Germany. (June 23, 2012).
Heuer, M. (Presenter & Author), Managing in a Global Economy XIV: Global Web of Knowledge, “Earth System Governance: Global Social-Economic Considerations,” cosponsored by Indian Institute of Management - Bangalore, India and the Eastern Academy of Management, Bangalore, India. (June 28, 2011).
Heuer, M. (Presenter & Author), Susquehanna Faculty Colloquium, “Leadership Models for Environmental Stewardship: Secular and Spiritual Perspectives,” Susquehanna University. (November 1, 2010).
Heuer, M. (Presenter & Author), Clark, T. (Author Only), Starik, M. (Author Only),”The Greening of Management Education: Factors, Effects, and Business Schools,” Academy of Management, Chicago, Illinois. (August 18, 2009).
Heuer, M. (Presenter & Author), Twentieth Annual Conference of The International Association of Business and Society, “Traversing the Commons To Climb The Mountain: Implementing an Integrative Approach To Sustainability Governance,” International Association of Business and Society, Aspen, Colorado. (June 19, 2009).
Heuer, M. (Presenter & Author), Second Global Forum for Business as an Agent of World Benefit, “The Problem of Normative Uncertainty in Earth System Governance,” Case Western University, Cleveland, Ohio. (June 3, 2009).
Heuer, M. (Presenter & Author), Eastern Academy of Management/CASE Association, “Electric Power Deregulation Revisited: A Tale of Two States,” Eastern Academy of Management, Hartford, Connecticut. (May 14, 2009).
Heuer, M. (Presenter & Coauthor), Bussard, D. T., Sauer, W., 31st Annual Meeting of The Northeastern Association of Business, Economics, and Technology, “Innovations in Business Policy: Focused Comparisons,” The Northeastern Association of Business, Economics, and Technology, State College, Pennsylvania. (November 2008).
Heuer, M. (Presenter & Author), Fifteenth Annual International Conference Promoting Business Ethics, “Defining Stewardship: Towards an Organizational Culture of Sustainability,” St. John’s University, New York, NY. (October 22, 2008).
Heuer, M. (Presenter & Coauthor), Academy of Management Annual Meeting, “Multidirectional Stakeholder Networks: Specifying Capability, Turbulence and Reputation,” (August 14, 2002).
Heuer, M. (Moderator). Academy of Management Annual Meeting, “How Energy Matters in Developing Countries: Multisectoral and Multinational Perspectives on Power and Sustainability,” (August 7, 2001).
Heuer, M. (Presenter & Author). Academy of Management Annual Meeting, “Fat Cat Lobbyists: Will Ad-Hoc Issues Networks Make Them Extinct?” (August 4, 2001).
Heuer, M. (Presenter & Author), Academy of Management Annual Meeting, “Stakeholder Connectedness: A Relationship Based Approach”, (August 9, 2000).
Heuer, M. & Cummings, J. (Presenter & Coauthor). Academy of International Business Annual Meeting. “An Application of Hofstede’s VSM 94 Survey Within the Indonesia Context: An Exploratory Study,” (October 1997).
Contracts, Grants and Sponsored Research
Heuer, Mark (Principal), “Evaluating Firm Level Models of Environmental Stewardship: An Empirical Analysis of Corporate Environmental Sustainability and Governance,” Sponsored by Institute for Corporate Responsibility, George Washington University, $2,500.00. (June 1, 2010 - May 31, 2011).
Research in Progress
Heuer, M. & Seuring, S. “Bottoms Up: Inventing Global Sustainable Supply Chains to Deliver Sustainable Value in the Base of the Pyramid.” Status: Revise and Resubmit to California Management Review.
Heuer, M. “The Role of Social Movements in Developing Ecosystem Policy and Management: The Case of Natural Gas Hydraulic Featuring in the Marcellus Shale Region.” In progress.
Social movement theory is integrated into neo-institutional theory (Hardy & Maguire, 2008) to explain the decision by New York to ban naturalgas fracking while Pennsylvania has become the second larger producer of natural gas through fracking in the U.S.
Heuer, M. “Environmental Governance in Post-Fukushima Japan: The Role of Non-Profit Organizations.” In progress.
The role of private, environmental NPOs in Japan in pursuing renewable energy is examined in the context of the post-Fukushima nucelar accident. Five interviews with managers at prvate, environmental NPOs in Japan are drawn upon to understand the possibilities for increasing the use of renewable energy in Japan.
Teaching and Curriculum Development Activities
Seminar on European Business, Susquehanna Semester Abroad Program in London and
Prague, Fall 2014.
Summer Workshop on Teaching and Writing, Susquehanna University (July 31-August 1, 2013).
Conference Attendance, AACSB Sustainability Conference. Washington, DC. (May 23-25, 2013).
Workshop. “Sustainability in the Curriculum.” Association for the Advancement of Sustainability in Higher Education. (June 4, 2012 - June 6, 2012).
Continuing Education Program, “Master Teaching Program 2011,” Georgia State University. (May 11, 2011 - May 13, 2011).
Conference Attendance, “2nd Global Forum for Responsible Management Education,” PRME (Principles for Responsible Management Education). (June 22, 2010 - June 23, 2010).
Conference Attendance, “First Annual Conference on Teaching Ethics at Universities,” Wheatley Institution, Society for Business Ethics, and the Marriott School of Management at Brigham Young University. (May 6, 2010 - May 8, 2010).
Workshop, “Capsim Training Seminar for Professors,” Capsim. (August 5, 2009 - August 8, 2009).
Conference Attendance, Educators and the Evangelical Lutheran Church in America. (July 31, 2009 - August 3, 2009).
Conference Attendance, “Focus on Sustainability Education,” AAC&U. (January 20, 2009 - January 23, 2009).
Workshop, “Quantitative Methods Workshop,” International Conference on Advances in Management. (August 8, 2008 - August 10, 2008).
CASE Association / Eastern Association of Management. (May 2009 - Present).
International Association of Business and Society. (January 1996 - Present).
Academy of Management. (August 1995 - Present).
Association for the Advancement of Sustainability in Higher Education (May 2012 - 2014)
Judge, LIFE student presentations. (July 2013).
Master of Ceremonies, Accepted Student Day (April 2012).
Committee Member, Ad Hoc Committee on Writing and Critical Thinking. (August 2011 - August 2013).
Chair, Weis School Subcommittee on Sustainability. (April 2009 - April 2012).
Chair and Member, Sustainability Committee. (September 2012 - Present).
Business Lead, Keystone Innovation Zone. (April 2011 - April 2013).
Faculty Meeting Secretary. (August 2009 - May 2010).
Editorial Review Board Member, International Journal of Business and Management, Toronto, Ontario. (March 22, 2012 - December 31, 2013).
Reviewer, Academy of Management Learning and Education; AoM annual meetings; International Journal of Sustainability in Higher Education; Journal of Business Ethics.
Vice President, Riverfront Coalition for Clean Air and Clean Water, Selinsgrove, Pennsylvania. (July 2011 - Present).
Upper Susquehanna Synod, Evangelical Lutheran Church in America, Synod Task Force on Horizontal Slickwater Hydraulic Fracturing. Lewisburg, Pennsylvania. (November 2012 - April 2014).
- MGMT-400: Business Policy and Strategy
- MGMT-404: Global Business Ethics
- MGMT-102: Global Business Perspectives
- MGMT-501: Independent Study
- MGMT-290: Non-Profit Management