Cover Story

When Amy Tritle ’11 was considering colleges, one important prerequisite was that the school offered opportunities to study abroad. She learned about the London Program at the Sigmund Weis School of Business and knew Susquehanna was the perfect choice for her.  “The fact that Susquehanna had a study-abroad program integrated into a major where you could travel with your classmates and a professor while staying on course — nothing like that was offered in any other…

Cartier. Lamborghini. The Four Seasons. These are names known around the world for quality, heritage, exclusivity and luxury. “When you’re selling luxury, you’re selling the dream,” says Joanna Pishko, assistant professor of management & marketing in Susquehanna University’s Sigmund Weis School of Business. “People aren’t paying $10,000 for a bag because it is made of nice leather and nice hardware; they’re paying $10,000 to buy into the dream, and the dream is conveyed through the story…