Faculty Spotlight

Olu Onafowora, department head and professor of economics at Susquehanna University, is named among the top 20% of the nation’s leading Black economists based on the number of times his research has been cited by others in the field. In a journal article in the Review of Black Political Economy, Onafowora, who also serves as the Warehime Chair in the Sigmund Weis School of Business, is ranked at No. 40 out of 200 counterparts from Brown,…

We are surrounded by marketing every day. Facebook ads and promotional texts are the most obvious. But there are other, less overt, marketing tactics companies use to motivate consumers, from odd pricing — such as items marked $14.97 at big box stores — to tensile price claims — sales that present a range of price discounts applied to a discounted category. Hualu Zheng, assistant professor of management & marketing in Susquehanna University’s Sigmund Weis School of Business,…