Promoting the luxe lifestyle

When you purchase a Tesla, are you buying a car or a lifestyle? Susquehanna University’s majors in luxury brand management and marketing can tell you this and a lot more about nuances of marketing luxury brands. They are uniquely qualified to do so because Susquehanna is the only university in the U.S. to offer this major. The other options for earning a bachelor’s degree in this major would require you to study in Switzerland, France or Spain, where many luxury brands originated. But you will definitely travel.

Your degree program will take you around the world to luxury brand capitals, such as Paris, Rome, Milan and London, where you can participate in an internship or study abroad through Susquehanna’s award-winning Global Opportunities program. Imagine doing homework sitting outside at the Café de Flore on the Left Bank in Paris, nibbling on a tarte Tatin and sipping a cappuccino. International travel is an essential part of understanding the luxury market, whose brands represent a distinctive culture, legacy and heritage. Graduates work with storied brands, such as Lamborghini, Tesla, Coach and Tiffany & Co.

Susquehanna’s strong and supportive alumni network will help you. They are inclined to hire graduates because they know you are getting a solid foundation in marketing principals as well as an appreciation for this niche marketing of luxury products. If you have always wanted a career that’s extra, luxury brand management and marketing is for you. Grab your Gucci bag and get started on an exciting journey you never thought possible.

of students receive financial aid
of students work with a faculty advisor all four years
of faculty teaching in the major are professionals in the field

From marketing major to major player

With the practical experience and interdisciplinary, international education you’ll receive, your lucrative marketing career is in the stars. You can prime yourself to work with premium brands and high-growth industries. Read the stories of recent graduates who’ve launched impressive journeys at Susquehanna.

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Ashley Spoto '17

“I knew I would learn so much through this program and be set up for a different kind of success upon looking for jobs post-grad, and I definitely was. I truly felt I got the most out of my degree, and my professors have left lasting impressions I know I wouldn’t have experienced elsewhere.”

Brianna Harden ’19

Potential Careers

  • Luxury brand buyer
  • Global licensing coordinator
  • Senior allocation analyst
  • Event marketing coordinator
  • Influencer partnership manager

Recent Employers

  • Tesla
  • Coach
  • Four Seasons Hotels and Resorts
  • Cartier
  • Calvin Klein

Average Salary


2021 median pay for event planners

Source: Bureau of Labor Statistics

From first-year student to fashion brand manager

Upon entering the fast-paced, high-pressure world of fashion, Susquehanna majors are grateful for their diverse experience. Learn how luxury brand management and marketing majors turned heads in their glamorous internships.

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Studying for a Degree in Luxury Brand Marketing

Explore the courses you’ll take on your journey to earning a degree in luxury brand marketing at Susquehanna.

Explore other programs and opportunities

See the full list of related programs on the Sigmund Weis School of Business page.

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