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Brand Susquehanna

One Brand – One Voice

Susquehanna University’s brand extends far beyond the wordmarks, graphics, colors and images seen throughout our marketing and communications materials.

The brand is a complex system driven by the emotions of our audiences who connect their personal experiences to Susquehanna. Comprehensive brand research was performed to capture these shared experiences and to establish the institution’s positioning, voice and visual identity that are outlined in Susquehanna’s brand standards.

A person holds an open brochure with orange and white sections. The orange section highlights experiences, while the white section lists various schools and academic programs. The table beneath is partially visible.
@SusquehannaU

Positioning Statement

Susquehanna University is the future-ready institution for today, invested in cultivating intellectual grounding, active learning and global citizenship for all students. This transformative education — together with our intimate, nurturing campus community — empowers each graduate to realize their unique potential and lead a successful and meaningful life.

A historic brick building with tall columns and a "Susquehanna University" banner is framed by blooming pink trees and a clear blue sky. The vibrant landscaping includes green shrubs and a paved walkway.

Susquehanna University

Brand Pillars

A classroom scene with a bearded older man talking to a younger man seated at a desk with a laptop open. Other students in the background are focused on their laptops and notebooks. The room has bright lighting and neutral-colored walls.

Versatile Knowledge

We are strengthening capacity, fostering creativity and powering readiness.

A group of young adults walk along a tree-lined path on a college campus. They carry backpacks and wear casual summer clothing. The background features greenery and a campus banner. It's a bright, sunny day.

Engaged Community

We are building resilience, nurturing confidence and deepening focus.

A group of students, including three women, are engaged in a discussion around a table with laptops and notebooks. A blackboard with equations is in the background. They appear to be in a classroom or lab setting.

Invested Institution

We are ensuring opportunity, forging success and inspiring excellence.

Brand Colors

A solid orange rectangle with a slightly darker orange strip at the bottom.

Susquehanna Orange
CMYK 0/61/97/0       Hex #FF6A14

A solid maroon-colored image with no distinct features or patterns visible.

Susquehanna Maroon
CMYK 7/100/35/64      Hex #651C32

A red rectangular image featuring the words "Stranger Things" written in a large, stylized font.

Sunrise Red
CMYK 0/90/80/0        Hex #EF413D

A solid red rectangle fills the entire image.

Brick Red
CMYK 40/100/100/5 Hex #9E292E

Sky Blue
CMYK 20/0/15/0      Hex #CBE8DD

A solid light teal color fills the entire image.

River Blue
CMYK 40/0/25/0      Hex #97D5C9

Ginkgo Green
CMYK 55/30/85/0     Hex #869954

Moss Green
CMYK 45/35/85/30    Hex #737239

River Hawk Grey
CMYK 10/4/4/14       Hex #C1C6C8

Stadium Grey
CMYK 63/51/45/33    Hex #545859

A minimalistic light beige background, primarily unadorned.

Cream
CMYK 5/8/7/0       Hex #EFE6E3

Download our Brand Guides

Brand Guide
Editorial Style Guide
River Hawks Brand Guide