Stand Out from the Crowd
Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation.
Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.
Consumers of luxury brands are purchasing more than a product—they're buying a symbol of success. This growing industry depends on brand managers and marketers who can help sell their lavish image. We'll prepare you to step confidently into the high-end job market, knowing the marketing needs and consumer relationship management that's vital to keeping premium and luxury brands on top in a fiercely competitive market.
Since you'll take traditional marketing classes as well, you'll also be ready to work at a mass consumer brand—or even help them take the big leap into the luxury sector.
Our bold curriculum is rooted in the liberal arts, so you'll excel at essential skills like writing, teamwork, presentations, critical thinking, interpersonal relationships and leadership.
Adding one of our interdisciplinary minors, like leadership or international studies, will help you gain a better understanding of important topics in today's world.
World-Class Accredited Degree Opens Doors
Our Sigmund Weis School of Business is accredited by AACSB International. Only about 5% of the 15,000+ business programs worldwide have earned AACSB accreditation, making our program part of an elite group. For you, it means top companies will recognize the high quality of your degree, often offering higher, more competitive salaries.
The powerful combination of our AACSB-accredited program and global experiences prepare you to work at premium and luxury brands across the world.
Ninety-eight percent of Susquehanna graduates have jobs within six months of graduation.
A Susquehanna education provides students with flexibility in coursework so they can conduct research, intern and study abroad. When it comes to your major, you’ll begin taking classes in your chosen program of study in your first year.
Here are some of the courses that luxury brand marketing and management majors take in their first few semesters at Susquehanna.
- Principles of Marketing
- Introduction to Luxury Brand Marketing and Management
- Principles of Management
- Principles of Macroeconomics
Download the current course catalog on this page to see the full list of classes and course descriptions for Susquehanna’s majors.