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Stand Out from the Crowd
Luxury brands are unique—and so is our luxury brand marketing and management major, one of the only bachelor's degree programs of its kind in the nation.
Through our strong alumni connections, you'll be able to land first-rate internships at prestigious brands like Lamborghini, Tesla, Coach and Tiffany. Journey to luxury brand capitals like London, Rome, Paris and Milan through our award-winning GO program.
Consumers of luxury brands are purchasing more than a product—they're buying a symbol of success. This growing industry depends on brand managers and marketers who can help sell their lavish image. We'll prepare you to step confidently into the high-end job market, knowing the marketing needs and consumer relationship management that's vital to keeping premium and luxury brands on top in a fiercely competitive market.
Since you'll take traditional marketing classes as well, you'll also be ready to work at a mass consumer brand—or even help them take the big leap into the luxury sector.
Our bold curriculum is rooted in the liberal arts, so you'll excel at essential skills like writing, teamwork, presentations, critical thinking, interpersonal relationships and leadership.
Adding one of our interdisciplinary minors, like leadership or international studies, will help you gain a better understanding of important topics in today's world.
World-Class Accredited Degree Opens Doors
Our Sigmund Weis School of Business is accredited by AACSB International. Only about 5% of the 15,000+ business programs worldwide have earned AACSB accreditation, making our program part of an elite group. For you, it means top companies will recognize the high quality of your degree, often offering higher, more competitive salaries.
The powerful combination of our AACSB-accredited program and global experiences prepare you to work at premium and luxury brands across the world.
Ninety-eight percent of Susquehanna graduates have jobs within six months of graduation.
Requirements for the Majors offered by the Management and Marketing Department. Students complete the business foundation courses and a major in international business, luxury brand marketing and management, management, or marketing. No grade below C- will be accepted to fulfill major requirements or in any foundation course.
Double-counting restriction: no student may have more than one major in the Sigmund Weis School of Business.
|Semester Hours||View Full Course Catalog >>|
Business Foundation Courses
|4 ECON-201 Principles of Macroeconomics|
|4 ECON-202 Principles of Microeconomics|
|4 MGMT-202 Business Statistics|
|or MATH-108 Introduction to Statistics|
|or MATH-109 Statistics for Social Sciences|
|or MATH-180 Statistical Methods|
|or PSYC-123 Statistics for the Behavioral Sciences|
|4 INFS-174 Database Data Collection and Modeling|
|4 ACCT-200 Financial Accounting|
|4 ACCT-210 Legal Environment|
|2 INFS-233 Data Driven Decision Making|
|4 MGMT-240 Principles of Management|
|4 MKTG-280 Marketing|
|2 MGMT-105 Introduction to Professional Development|
|4 ACCT-330 Cost Management|
|4 FINC-340 Corporate Financial Management|
|4 INFS-472 Data Insight and Visualization|
|4 MGMT-400 Business Policy and Strategy|
|4 MGMT-404 Global Business Ethics|
No grade below a C- will be accepted toward graduation for foundation courses; upon earning a grade below C- in a foundation course, the student must retake the course the next semester in which it is offered. The course descriptions listed later in the catalog identify prerequisites, and these suggest a certain degree of order in completing the foundation. In addition to the foundation, first-semester business students enroll in MGMT-102 Global Business Perspectives (four semester hours), which provides an introduction to liberal studies and college life, as well as an overview of business functional areas, career opportunities and the Sigmund Weis School curriculum. This course satisfies the Perspectives requirement of the Central Curriculum.
Luxury Brand Marketing and Management Major. From family businesses to international conglomerates, luxury goods and services provide global management challenges and opportunities. Luxury goods and services are rapidly expanding markets and include everything from athletic teams, sports cares, and resorts to the fashion and jewelry industries. Students in this major study the business models and unique marketing strategies that are often counter-intuitive but integral to the successful management and marketing of luxury brands. Students will develop an advanced awareness of consumer behavior and consumer relationship management and learn to apply effective strategic marketing techniques to this fiercely competitive market. The increasing focus on sustainability, the impact of today's international economy, and the unique legal issues involved in the luxury sector are key to understanding this sector of goods and services.
The goal of the luxury brand marketing and management major is to assist students with gaining the knowledge and skills to develop a global vision of the business, leadership, marketing, and managerial abilities to manage successfully a luxury brand.
The luxury brand marketing and management major requires completion of the business foundation and the following courses:
|4 LBMM-216 Introduction to Luxury Brand Marketing and Management|
|4 LBMM-316 Luxury Brand Marketing|
|4 LBMM-385 Retail and Visual Merchandising|
|2 MKTG-317 International Marketing|
|4 MKTG-382 Consumer Behavior|
4 semester hours chosen from the following:
|4 MKTG-318 Integrated Marketing Communications|
|4 MKTG-318 Integrated Marketing Communications|
|4 MKTG-381 Marketing Research|
|4 MGMT-416 Intellectual Property and Business|
|2 MKTG-486 Topics in Marketing|
|4 MKTG-488 Strategic Marketing and Analysis|
|4 MGMT-350 International Business|