July 17, 2018
Susquehanna University has named Aaron Martin vice president for marketing and communications following a nationwide search. Currently chief communications officer at the University of Louisiana, Lafayette, La., he will join Susquehanna on Sept. 3.
In his new role, Martin will provide strategic leadership for all aspects of the university’s marketing and communications efforts and will serve as a member of the president’s senior leadership team.
“Aaron will bring new creative energy to Susquehanna that is reinforced by a rich set of skills and perspectives ranging from his work in enrollment management in higher education to marketing in the commercial sector,” said University President Jonathan D. Green. “I am excited to see him help spread the SU story.”
During his seven-year tenure at the University of Louisiana, Martin served on the University Council and university crisis team and as an advisor to the university president. He negotiated a $1 million corporate sponsorship and managed external partnerships. He also directed the redesign of the university’s website.
“I’m honored to join the team at Susquehanna. The university’s high-achieving students and stellar faculty and staff offer many success stories that I look forward to sharing,” Martin said.
Before joining the University of Louisiana in 2011 as director of communications and marketing, Martin was director of advancement communications and research at Tulane University in New Orleans. Prior to that, he served as regional marketing director at Kaplan, Inc., The Washington Post Company, in San Francisco.
Martin earned his bachelor’s and master’s degrees from the University of Louisiana at Lafayette.
Susquehanna was assisted by executive search firm Witt/Kieffer.